Business and Professional Communication Quarterly Mar 2019

Competitions Versus Classes: Exploring the Impact of Case Competitions and Communication Coursework on MBA Ranking

Mary Marcel Bentley University ; Nancy Ross Mahon Pennsylvania State University

Abstract

Business communication programs and business school competitions are a prevalent component of graduate-level business education. Both activities help students develop problem-solving skills, critical thinking, high-level communication, and applied experiential learning. While business competitions may aid in the development of advanced communication skills, to date there has been no comparison of the effectiveness of coursework, competitions, or both. Using U.S. News & World Report rankings of the top 100 U.S. MBA programs as a proxy for program quality, we find that business communication coursework provides greater benefits when compared with internal case competitions. Specifically, findings indicate a higher ratio of graduate business communication classes to internal competitions correlated to higher rank. Furthermore, reputational advantage was also associated with required communication coursework and a higher number of internal competitions offered for graduate business student participation.

Journal
Business and Professional Communication Quarterly
Published
2019-03-01
DOI
10.1177/2329490618824840
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Topics
service learning argument professional writing
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