Good Pharma? How Business Communication Research Can Help Bridge the Gap Between Students and Practitioners

Business and Professional Communication Quarterly Jun 2016

Good Pharma? How Business Communication Research Can Help Bridge the Gap Between Students and Practitioners

Tom Bruyer ; Geert Jacobs ; Astrid Vandendaele

Abstract

This article presents a case-based exploration of the complex interactions between learning, research, and practice in the field of business and professional communication. It focuses on a student research project in the area of corporate social responsibility in the biopharmaceutical industry. Adopting an autoethnographic approach, we aim to document the students’ development from researchers to insiders or even consultants. The findings reveal that while the students feel confident in their roles as researchers, they fail to live up to some of the commissioning practitioners’ expectations. The study concludes by providing guidelines to strengthen interaction between students and practitioners.

Journal: Business and Professional Communication Quarterly
Published: 2016-06-01
DOI: 10.1177/2329490615610776
CompPile: Search in CompPile ↗
Topics: professional writing

Citation Context

Cited by in this index (0)

No articles in this index cite this work.

Cites in this index (0)

No references match articles in this index.

Also cites 10 works outside this index ↓

10.1177/1080569913482575

↗
10.1177/1094428106289253

↗
10.1016/0007-6813(91)90005-G

↗
10.1177/1080569913493923

↗
10.1007/978-1-137-11022-0

↗
10.3998/mfr.4919087.0014.110

↗
10.1057/jmm.2008.33

↗
10.5465/amr.2007.26585837

↗
10.1108/13563280910953834

↗
Waller R. L. Conaway R. N. (2011). Framing and counterframing the issue of corporate social responsibility: T…

↗

CrossRef global citation count: 3 View in citation network →