Abstract

Following Rogers’s theory of the diffusion of innovations, the author questions whether youth entering the workforce will act as change agents to evolve primary business communication channels from email to text-messaging. Expanding on research performed in 2009, the author investigates three communication scenarios: scheduling meetings, exchanging information in the workplace, and keeping in contact with family and friends. Follow-up research also gathers information about communication hardware trends. The author concludes that change agents and early adopters already in the company, not new hires, will effect a change in communication media that will involve new technology such as smartphones.