Andrew Mara
6 articles-
Abstract
Framework negotiation is a mixed-methods research approach to help a UXD researchers uncover the relationship between cross-cultural identity and location. In this study, surveys initially located connections between conceptions of the self and symbolic pathways. Then, community-based research and usability testing verified root metaphors for website navigation. This mixed-methods research uncovered how Kenyans ported navigational strategies from other institutional settings. The article outlines the creation of the research instrument, describes how early data collection guided later data collection, and finally details how the methods uncovered user significance through metaphor.
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Blending Humanistic and Rhetorical Analysis to Locate Gendered Dimensions of Kenyan Medical Practitioner Attitudes About Cancer ↗
Abstract
Medical humanities and the rhetoric of health and medicine apply different methods to healthcare documents and discourses. This methodological reflection of a project studying cancer attitudes in Kenya describes how researchers combined practices from these disparate fields to produce more sensitive and ethical methods for studying cross-cultural contexts. By extending humanistic methods into social-science data collections, researchers were better able to ask precise questions and to perceive context-specific cues for consent and non-consent.
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Abstract
This special issue of Technical Communication Quarterly brings posthuman perspectives to bear on the kinds of metarhetorical, organizational, and intertextual problems that are central to technical...
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Ethos as Market Maker: The Creative Role of Technical Marketing Communication in an Aviation Start-Up ↗
Abstract
This study examines how a very light jet start-up, Eclipse Aviation, changed its ethos appeals in order to survive the loss of its principally declared innovation, a jet aircraft engine. Eclipse Aviation's corporate transformation from a spin-off company to a convergence-of-innovation company hinged on modifying an early marketing strategy. To overcome the loss of the jet engine, employees had to radically modify earlier expert representations and adopt rhetorical appeals that more closely parallel what Miller described as “cyborg discourse.” To understand how Eclipse Aviation survived the typically fatal loss of a stated primary innovation and to explore the implications that this particular start-up's rupture has for technology transfer and technical marketing, this study centers its analysis on a Web site that marketers used to “ventilate” the company and prevent financial collapse. The transformation in the company's marketing strategy illustrates how cyborg ethos appeals aggregate and discipline distributed stakeholder roles.
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PEDAGOGICAL APPROACHES: Using Charettes to Perform Civic Engagement in Technical Communication Classrooms and Workplaces ↗
Abstract
Charettes offer a productive way of combining theory and practice to address some of the difficult matters of getting students to see and perform technical communication as students, professionals, servers, and citizens. This collaborative activity helps students prepare for an increasingly modular professional world by revealing the contingent rhetoricity of professional autonomy. Charettes can help technical writing programs and students integrate service and civic learning into the curriculum by using indigenous professional genres that actively demand stakeholder participation. The intensity and pragmatic force of charettes can assist students in building their ethos while working with fellow stakeholders. The wide range of possible documents involved in the process associated with charettes can help technical communication students and teachers explore the connections between rhetorical exigencies and genre and put their skills to good use in a culture where many are looking for new ways to build critical citizenship.