Free online survey tools provide a practical learning-by-induction platform for business communication instructors interested in trying out an advanced multidisciplinary survey activity coupled with an innovative teaching design. More than just building skills in marketing, survey projects marshal a wider set of thinking and doing activities that build student competency in the interrelated disciplines of communication, consumer analysis, and research. The design and sequence of a survey-learning module are outlined as well as expected learning outcomes, assessment considerations, and suggestions for exploring the interdisciplinary opportunities that surveys afford.

One business school addressed the “zeitgeist” of the financial crisis by introducing in its inaugural seminar the cultural and ethical values too often absent from the types of transactions students are trained to manage. Drawing from cross-cultural and communication studies, the author tested “serious games”—cultural situations and personal development exercises aimed at rewarding rule-based cooperation, interpersonal communication, and cultural empathy. Observations made during the games fostered curriculum reform by integrating humanistic concerns considered vital for international finance careers. Linking such training to business learning objectives enhances accountability, rule-based action, and cultural awareness reform.