Business and Professional Communication Quarterly Jun 2017

Tackling the Survey: A Learning-by-Induction Design

Anne E. Witte Ecole des Hautes Etudes Commerciales du Nord

Abstract

Free online survey tools provide a practical learning-by-induction platform for business communication instructors interested in trying out an advanced multidisciplinary survey activity coupled with an innovative teaching design. More than just building skills in marketing, survey projects marshal a wider set of thinking and doing activities that build student competency in the interrelated disciplines of communication, consumer analysis, and research. The design and sequence of a survey-learning module are outlined as well as expected learning outcomes, assessment considerations, and suggestions for exploring the interdisciplinary opportunities that surveys afford.

Journal
Business and Professional Communication Quarterly
Published
2017-06-01
DOI
10.1177/2329490616686565
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Topics
teacher development assessment professional writing
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