Business and Professional Communication Quarterly Jun 2017

Tackling the Survey: A Learning-by-Induction Design

Anne E. Witte

Abstract

Free online survey tools provide a practical learning-by-induction platform for business communication instructors interested in trying out an advanced multidisciplinary survey activity coupled with an innovative teaching design. More than just building skills in marketing, survey projects marshal a wider set of thinking and doing activities that build student competency in the interrelated disciplines of communication, consumer analysis, and research. The design and sequence of a survey-learning module are outlined as well as expected learning outcomes, assessment considerations, and suggestions for exploring the interdisciplinary opportunities that surveys afford.

Journal
Business and Professional Communication Quarterly
Published
2017-06-01
DOI
10.1177/2329490616686565
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Topics
curriculum design writing across the curriculum multimodality multilingual writers

Citation Context

Cited by in this index (0)

No articles in this index cite this work.

Cites in this index (6)

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    Flipping to Teach the Conceptual Foundations of Successful Workplace Writing
    Business and Professional Communication Quarterly
  2. Lam et al. (2016)
    Flipping the Audience Script
    Business and Professional Communication Quarterly
  3. Green et al. (2015)
    Teaching Real-World Applications of Business Statistics Using Communication to …
    Business and Professional Communication Quarterly
  4. Bacabac (2015)
    Appropriating Invention Through Concept Maps in Writing for Multimedia and the Web
    Business and Professional Communication Quarterly
  5. Young et al. (2014)
    Social Media Use to Enhance Internal Communication
    Business and Professional Communication Quarterly
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  1. Witte (2014)
    Serious Games
    Business and Professional Communication Quarterly
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CrossRef global citation count: 1 View in citation network →

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