Teaching Real-World Applications of Business Statistics Using Communication to Scaffold Learning

Business and Professional Communication Quarterly Sep 2015

Teaching Real-World Applications of Business Statistics Using Communication to Scaffold Learning

Gareth P. Green ; Stacey Jones ; John C. Bean

Abstract

Our assessment research suggests that quantitative business courses that rely primarily on algorithmic problem solving may not produce the deep learning required for addressing real-world business problems. This article illustrates a strategy, supported by recent learning theory, for promoting deep learning by moving students gradually from “well-structured” algorithmic problems with single correct answers to “ill-structured” real-world business problems that may have multiple correct answers and require an argument addressed to a specific audience. We show how these scaffolded communication assignments promote deep learning, and suggest ways that interested faculty can adapt the assignments to their own courses.

Journal: Business and Professional Communication Quarterly
Published: 2015-09-01
DOI: 10.1177/2329490615588908
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Topics: social media multilingual writers

Citation Context

Cited by in this index (3)

Williams et al. (2022)

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