Flipping to Teach the Conceptual Foundations of Successful Workplace Writing

Business and Professional Communication Quarterly Mar 2016

Flipping to Teach the Conceptual Foundations of Successful Workplace Writing

Kim Sydow Campbell

Abstract

Flipping originated in science, technology, engineering, and mathematics fields, where didactic transmission of conceptual knowledge has been the standard pedagogy. Flipping has resulted in additional focus on procedural knowledge within class meetings. This article argues that business and professional writing pedagogy, which already focuses largely on procedural knowledge within class meetings, would benefit from flipping because it could create an additional focus on conceptual knowledge outside of the classroom. The article explains why we need to teach conceptual foundations, why video is a good choice for that teaching, and what challenges we face in creating those instructional videos.

Journal: Business and Professional Communication Quarterly
Published: 2016-03-01
DOI: 10.1177/2329490615608847
CompPile: Search in CompPile ↗
Topics: writing pedagogy professional writing

Citation Context

Cited by in this index (3)

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