I, Pronoun: A Study of Formality in Online Content

Journal of Technical Writing and Communication Oct 2010

I, Pronoun: A Study of Formality in Online Content

Alexander Thayer University of Washington ; Mary B. Evans ; Alicia A. McBride ; Matt Queen University of Washington ; Jan H. Spyridakis University of Washington

Abstract

This article presents the results of a study that investigated readers' perceptions of tone formality in online text passages. The study found that readers perceived text passages to be less formal when they contained personal pronouns, active voice verbs, informal punctuation, or verb contractions. The study reveals that professional communicators can impact their readers' perceptions of tone in online passages. This study provides useful guidance for writers who wish to understand the impact of their stylistic decisions on audience perceptions of passage formality.

Journal: Journal of Technical Writing and Communication
Published: 2010-10-01
DOI: 10.2190/tw.40.4.e
Open Access: Closed
Topics: voice and style

Citation Context

Cited by in this index (2)

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Journal of Technical Writing and Communication

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