Journal of Technical Writing and Communication Jul 2007

Content Analysis as a Best Practice in Technical Communication Research

Alexander Thayer Microsoft (Finland) ; Mary Evans National Oceanic and Atmospheric Administration ; Alicia McBride ; Matt Queen Marymount University ; Jan Spyridakis

Abstract

Content analysis is a powerful empirical method for analyzing text, a method that technical communicators can use on the job and in their research. Content analysis can expose hidden connections among concepts, reveal relationships among ideas that initially seem unconnected, and inform the decision-making processes associated with many technical communication practices. In this article, we explain the basics of content analysis methodology and dispel common misconceptions, report on a content analysis case study, reveal the most important objectives associated with conducting high quality content analyses, and summarize the implications of content analysis as a tool for technical communicators and researchers.

Journal
Journal of Technical Writing and Communication
Published
2007-07-01
DOI
10.2190/tw.37.3.c
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Open Access
Closed
Topics
technical communication qualitative research
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Citation Context

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