Twitter Users’ Displays of Affect in the Global Warming Debate

Journal of Technical Writing and Communication Apr 2022

Twitter Users’ Displays of Affect in the Global Warming Debate

Shanna Cameron University of Memphis ; Alexandra Russell University of Memphis ; Luke Brake University of Memphis ; Katherine Fredlund University of Memphis ; Angela Morris University of Memphis

Abstract

This article engages with recent discussions in the field of technical communication that call for climate change research that moves beyond the believer/denier dichotomy. For this study, our research team coded 900 tweets about climate change and global warming for different emotions in order to understand how Twitter users rely on affect rhetorically. Our findings use quantitative content analysis to challenge current assumptions about writing and affect on social media, and our results indicate a number of arenas for future research on affect, global warming, and rhetoric.

Journal: Journal of Technical Writing and Communication
Published: 2022-04-01
DOI: 10.1177/00472816211007804
Open Access: Closed
Topics: social media technical communication affect and writing

Citation Context

Cited by in this index (1)

Weech (2025)

“That’s What You’re Supposed to Do on Twitter”: Emotion, Affect, and Positivity…

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Journal of Technical Writing and Communication
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Journal of Technical Writing and Communication

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