Business and Professional Communication Quarterly Dec 2014

Social Media Use to Enhance Internal Communication: Course Design for Business Students

Amy M. Young University of Michigan–Ann Arbor ; Mary D. Hinesly University of Michigan–Ann Arbor

Abstract

Organizations are increasingly using social media to improve their internal communication. When successfully implemented, such initiatives can have a dramatic impact on internal efficiency, team collaboration, innovation, organizational alignment, and cultural transformation. This article describes a course offered by the Ross School of Business, University of Michigan, on the use of social media for internal business communication that can be modified for Bachelor of Business Administration or Master of Business Administration students. The authors describe the pedagogy behind the course design, provide a course description, and discuss social media/communication consulting projects conducted in the class.

Journal
Business and Professional Communication Quarterly
Published
2014-12-01
DOI
10.1177/2329490614544735
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Topics
writing pedagogy curriculum design collaborative writing professional writing social media
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Citation Context

Cited by in this index (9)

  1. Phan (2025)
    Transforming Internal Communication: Strategies for Engagement and Organization…
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  2. Phan (2024)
    Conceptual Framework for Teaching Business Writing via Social Media
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  4. Sharma (2022)
    Teaching Professional Use of Social Media Through a Service-Learning Business C…
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  5. Cistulli et al. (2022)
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  1. Carradini (2019)
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  2. Aritz et al. (2018)
    Media Use in Virtual Teams of Varying Levels of Coordination
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  3. Witte (2017)
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  4. Cho et al. (2017)
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CrossRef global citation count: 22 View in citation network → Build reading path →

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