Business and Professional Communication Quarterly Dec 2014

Social Media Use to Enhance Internal Communication

Amy M. Young ; Mary D. Hinesly

Abstract

Organizations are increasingly using social media to improve their internal communication. When successfully implemented, such initiatives can have a dramatic impact on internal efficiency, team collaboration, innovation, organizational alignment, and cultural transformation. This article describes a course offered by the Ross School of Business, University of Michigan, on the use of social media for internal business communication that can be modified for Bachelor of Business Administration or Master of Business Administration students. The authors describe the pedagogy behind the course design, provide a course description, and discuss social media/communication consulting projects conducted in the class.

Journal
Business and Professional Communication Quarterly
Published
2014-12-01
DOI
10.1177/2329490614544735
CompPile
Search in CompPile ↗
Topics
curriculum design multimodality social media

Citation Context

Cited by in this index (9)

  1. Phan (2025)
    Transforming Internal Communication: Strategies for Engagement and Organization…
    Business and Professional Communication Quarterly
  2. Phan (2024)
    Conceptual Framework for Teaching Business Writing via Social Media
    Business and Professional Communication Quarterly
  3. Sharma (2024)
    Teaching Professional Use of Social Networking Sites Through a Hypothetical Cas…
    Business and Professional Communication Quarterly
  4. Sharma (2022)
    Teaching Professional Use of Social Media Through a Service-Learning Business C…
    Business and Professional Communication Quarterly
  5. Cistulli et al. (2022)
    Student-Professor Social Media Relationships: An Exploratory Study of Privacy a…
    Business and Professional Communication Quarterly
Show all 9 →
  1. Carradini (2019)
    Artist Communication: An Interdisciplinary Business and Professional Communicat…
    Business and Professional Communication Quarterly
  2. Aritz et al. (2018)
    Media Use in Virtual Teams of Varying Levels of Coordination
    Business and Professional Communication Quarterly
  3. Witte (2017)
    Tackling the Survey: A Learning-by-Induction Design
    Business and Professional Communication Quarterly
  4. Cho et al. (2017)
    Communicating Corporate Social Responsibility on Social Media
    Business and Professional Communication Quarterly

Cites in this index (0)

No references match articles in this index.

Also cites 7 works outside this index ↓
  1. 10.1177/0021943608328080
     ↗
  2. 10.1016/j.bushor.2009.09.003
     ↗
  3. 10.1002/9781119205258
     ↗
  4. 10.1016/j.chb.2011.03.008
     ↗
  5. 10.1177/1080569911432305
     ↗
  6. 10.1145/2207676.2208685
     ↗
  7. O’Leary D. (2012). Developing trust and relationships in the supply chain using social media (Working paper; …
     ↗
CrossRef global citation count: 22 View in citation network →

Related Articles

  1. Communication Design Quarterly Dec 2021
    Review by "Literacy and pedagogy in an age of misinformation and disinformation," Edited by Tara Lockhart, Brenda Glascott, Chris Warnick, Juli Parrish, and Justin Lewis; Lockhart, T., Glascott, B., Warnick, C., Parrish, J., & Lewis, J. (Eds.) (2021). Parlor Press ↗
    Jess Vázquez Hernández
    curriculum design writing across the curriculum multimodality social media affect and writing
  2. Journal of Business and Technical Communication Apr 2026
    An Acceptance Analysis of Firms’ Posts on Sina Weibo to Build Credibility ↗
    Chenghui Wu
    multimodality social media
  3. Written Communication Feb 2026
    Reading Medium and Communicative Purpose in Writing: Effects on Pausing Behaviour and Text Quality, Controlling for Reading Comprehension and Executive Functions ↗
    Ángel Valenzuela; Cristian A. Rojas-Barahona; Ramón D. Castillo; Ladislao Salmerón
    assessment curriculum design multimodality multilingual writers revision
  4. Business and Professional Communication Quarterly Jan 2026
    Flow and Form: Linguistic Fluency and CEO Engagement on Social Media ↗
    Andres Guillermo Covilla-Martinez
    multimodality social media voice and style
  5. Business and Professional Communication Quarterly Dec 2025
    Empowering Product Teams to Advance Inclusive Language and Mitigate Hateful Speech on Social Media Products ↗
    Genevieve Smith; Gabriella Licata; Ishita Rustagi
    multimodality social media affect and writing