Business and Professional Communication Quarterly Nov 2024

Conceptual Framework for Teaching Business Writing via Social Media

Nhan Phan University of Economics Ho Chi Minh City

Abstract

This article presents a conceptual framework for enhancing business writing skills through social media integration in business communication education. By embedding platforms like LinkedIn and Twitter, the framework promotes essential competencies such as clarity, audience awareness, and professional tone. Five core principles—constructivist learning, digital literacy, ethical writing practices, real-time feedback, and collaborative writing—underpin this framework, emphasizing experiential learning that bridges informal and formal communication styles. This approach offers educators a structured method for developing students’ adaptability and writing proficiency, aligning pedagogical practices with the evolving needs of modern business communication.

Journal
Business and Professional Communication Quarterly
Published
2024-11-29
DOI
10.1177/23294906241301364
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Open Access
Closed
Topics
writing pedagogy service learning teacher development collaborative writing professional writing digital rhetoric social media literacy studies
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Citation Context

Cited by in this index (2)

  1. Covilla-Martinez (2026)
    Flow and Form: Linguistic Fluency and CEO Engagement on Social Media
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  2. Tabane (2025)
    The Cure for Talking: Transactional Analysis and AI to Optimize Executive Commu…
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    Twitter (X), Fast Fashion and Backlash: Argumentation and Ethics on Social Media
    Business and Professional Communication Quarterly
  2. Cistulli et al. (2022)
    Student-Professor Social Media Relationships: An Exploratory Study of Privacy a…
    Business and Professional Communication Quarterly
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    Social Media—A Virtual Pandora’s Box: Prevalence, Possible Legal Liabilities, a…
    Business and Professional Communication Quarterly
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    Business and Professional Communication Quarterly
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    The Impact of Company Field Trips and Representative Image on Students’ CSR Kno…
    Business and Professional Communication Quarterly
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    Business and Professional Communication Quarterly
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    Enhancing Educational Outcomes Through Strategic Guest Speaker Selection: A Com…
    Business and Professional Communication Quarterly
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    Business and Professional Communication Quarterly
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    Business and Professional Communication Quarterly
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    Business and Professional Communication Quarterly
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CrossRef global citation count: 2 View in citation network → Build reading path →

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