Conceptual Framework for Teaching Business Writing via Social Media

Nhan Phan University of Economics Ho Chi Minh City

Abstract

This article presents a conceptual framework for enhancing business writing skills through social media integration in business communication education. By embedding platforms like LinkedIn and Twitter, the framework promotes essential competencies such as clarity, audience awareness, and professional tone. Five core principles—constructivist learning, digital literacy, ethical writing practices, real-time feedback, and collaborative writing—underpin this framework, emphasizing experiential learning that bridges informal and formal communication styles. This approach offers educators a structured method for developing students’ adaptability and writing proficiency, aligning pedagogical practices with the evolving needs of modern business communication.

Journal
Business and Professional Communication Quarterly
Published
2024-11-29
DOI
10.1177/23294906241301364
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  1. Business and Professional Communication Quarterly
  2. Business and Professional Communication Quarterly

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