Business and Professional Communication Quarterly Sep 2018

Social Media Acceptance and Usage by Business Communication Faculty

Kayla N. Sapkota University of Arkansas at Little Rock ; Jim Vander Putten University of Arkansas at Little Rock

Abstract

Social media are an ubiquitous, technological phenomenon, permeating both personal and professional lives. Increasingly, business professionals use social media at work, yet it is often omitted from the business curriculum. This qualitative study investigated business communication faculty members’ perceptions and usage of social media in classroom and business contexts. Data were collected via interviews and course syllabi review. Interviews were transcribed and coded using an adapted technology acceptance model. Overall, participants accepted social media’s importance as a business tool but did not reach a consensus about its inclusion in the curriculum. Guidelines for addressing social media in the business communication classroom are presented.

Journal
Business and Professional Communication Quarterly
Published
2018-09-01
DOI
10.1177/2329490618777818
CompPile
Search in CompPile ↗
Open Access
Closed
Topics
professional writing qualitative research social media
Export
BibTeX RIS

Citation Context

Cited by in this index (10)

  1. Moore et al. (2026)
    LinkedIn in Business and Technical Communication: A Textbook Analysis Grounded …
    Business and Professional Communication Quarterly
  2. Koul et al. (2025)
    Social Media: An Elixir to Boost Student Engagement in Higher Education Learning
    Business and Professional Communication Quarterly
  3. Marino (2025)
    Building on the Competency Pivot: Helping Students Build Job Portfolios for Emp…
    Business and Professional Communication Quarterly
  4. sharma (2025)
    Teaching Social Media Content Creation Through a Client-Based Project
    Business and Professional Communication Quarterly
  5. Phan (2024)
    Conceptual Framework for Teaching Business Writing via Social Media
    Business and Professional Communication Quarterly
Show all 10 →
  1. Sharma (2024)
    Teaching Professional Use of Social Networking Sites Through a Hypothetical Cas…
    Business and Professional Communication Quarterly
  2. Mehra (2023)
    Feature on Teaching and Technology: Teaching MBA Students Business Report Writi…
    Business and Professional Communication Quarterly
  3. Sharma (2022)
    Teaching Professional Use of Social Media Through a Service-Learning Business C…
    Business and Professional Communication Quarterly
  4. Cistulli et al. (2022)
    Student-Professor Social Media Relationships: An Exploratory Study of Privacy a…
    Business and Professional Communication Quarterly
  5. Moshiri et al. (2020)
    An Updated and Expanded Nationwide Study of Business Communication Courses
    Business and Professional Communication Quarterly

References (41) · 2 in this index

  1. 10.1002/abc.21107
     ↗
  2. 10.5688/ajpe7510207
     ↗
  3. Chuttur M. (2009). Overview of the technology acceptance model: Origins, developments and future directions. …
  4. Culnan M. J. (2010)
    MIS Quarterly Executive
  5. Dahlstrom E., Bichsel J. (2014). ECAR study of undergraduate students and information technology, 2014. Retri…
Show all 41 →
  1. Dahlstrom E., Brooks D. C. (2014). ECAR study of faculty and information technology, 2014. Retrieved from htt…
  2. Davis F. D. (1985). A technology acceptance model for empirically testing new end-user information systems: T…
  3. Deiser R., Newton S. (2013, February). Six social-media skills every leader needs. McKinsey Quarterly. Retrie…
  4. DeNisco A. (2015, May). Shift to anonymous apps creates new school challenges. District Administration, 51(5)…
  5. Dery K. (2014)
    University of Auckland Business Review
  6. Duffy P., Bruns A. (2006). The use of blogs, wikis, and RSS in education: A conversation of possibilities. Pa…
  7. Dunlap J., Lowenthal P. (2009, December 22). Horton hears a tweet. Educause Review. Retrieved from http://er.…
  8. Epper R. M., Derryberry A., Jackson S. (2012). Game-based learning: Developing an institutional strategy. Ret…
  9. Giacomini C. L., Lyle H., Wynn W. (2012). Developing a context-specific measure of technological expertise: T…
  10. 10.1080/08832320309598617
     ↗
  11. Han S. (2013)
    Career Planning and Adult Development Journal
  12. 10.1080/19325037.2011.10599188
     ↗
  13. 10.1111/j.1365-2729.2008.00306.x
     ↗
  14. Henry R. (2013)
    Review of Higher Education and Self-Learning
  15. Hurley et al. (2014)
    The Rhetoric of Reach: Preparing Students for Technical Communication in the Ag…
    Technical Communication Quarterly
  16. Hutchings P. (2011)
    The scholarship of teaching and learning reconsidered: Institutional integration and impact
  17. Jannett S. (2013)
    Career Planning and Adult Development Journal
  18. 10.1177/0021943613497053
     ↗
  19. 10.1002/abc.20030
     ↗
  20. 10.1002/ss.292
     ↗
  21. 10.1111/j.1365-2729.2010.00387.x
     ↗
  22. 10.1093/sw/swt005
     ↗
  23. 10.3233/ISU-140734
     ↗
  24. 10.28945/2164
     ↗
  25. Miles M. B. (2014)
    Qualitative data analysis: A methods sourcebook
  26. National Survey of Student Engagement. (2014). Bringing the institution into focus: Annual results 2014. Retr…
  27. 10.1007/s10639-012-9222-z
     ↗
  28. Rheingold H. (2010). Attention, and other 21st century social media literacies. Educause Review, 45(5). Retri…
  29. Rodriguez J. E. (2011)
    MERLOT Journal of Online Learning and Teaching
  30. Tinti-Kane H. (2013, April 1). Overcoming hurdles to social media in education. Educause Review. Retrieved fr…
  31. Towner et al. (2016)
    Social Media in Business and Professional Communication Courses: A Survey of St…
    Business and Professional Communication Quarterly
  32. Wang J. (2013)
    Turkish Online Journal of Educational Technology
  33. 10.1080/08923647.2014.896587
     ↗
  34. 10.1016/j.chb.2015.01.015
     ↗
  35. 10.2147/MB.S60563
     ↗
  36. Yin R. K. (2011)
    Qualitative research from start to finish
CrossRef global citation count: 16 View in citation network → Build reading path →

Related Articles

  1. IEEE Transactions on Professional Communication Dec 2025
    How Documentation Saved Lives: An Actor-Network Analysis of Digital Volunteering in China’s Rainstorm Disasters ↗
    Lin Dong; Chen Chen; Yeqing Kong
    professional writing qualitative research social media
  2. IEEE Transactions on Professional Communication Sep 2023
    “The Basis of Aaaalll of Our Program!” The Start-Up Chile Playbook as Metagenre ↗
    Omar Sabaj; Clay Spinuzzi; Germán Varas; Paula Cabezas; Valentin Gerard
    genre theory teacher development professional writing qualitative research social media
  3. Technical Communication Quarterly Jan 2014
    The Rhetoric of Reach: Preparing Students for Technical Communication in the Age of Social Media ↗
    Elise Verzosa Hurley; Amy C. Kimme Hea
    rhetorical criticism writing pedagogy teacher development argument writing program administration technical communication professional writing qualitative research multimodality social media editorial matter
  4. Computers and Composition Jun 2026
    “Article laundry” or “tutor in pocket?”: Multilingual writers’ generative AI-assisted writing in professional settings ↗
    Qianqian Zhang-Wu
    writing pedagogy teacher development professional writing qualitative research digital rhetoric artificial intelligence multilingual writers
  5. Business and Professional Communication Quarterly Apr 2026
    Selections From the ABC 2025 Annual International Conference, Long Beach, California, USA: Classroom Activities for Teaching Artificial Intelligence (AI) and Social Media Skills in the Business Communication Classroom ↗
    Andrew Cavanaugh; D. Joel Whalen
    teacher development professional writing social media artificial intelligence