Business and Professional Communication Quarterly Sep 2018

Social Media Acceptance and Usage by Business Communication Faculty

Kayla N. Sapkota ; Jim Vander Putten

Abstract

Social media are an ubiquitous, technological phenomenon, permeating both personal and professional lives. Increasingly, business professionals use social media at work, yet it is often omitted from the business curriculum. This qualitative study investigated business communication faculty members’ perceptions and usage of social media in classroom and business contexts. Data were collected via interviews and course syllabi review. Interviews were transcribed and coded using an adapted technology acceptance model. Overall, participants accepted social media’s importance as a business tool but did not reach a consensus about its inclusion in the curriculum. Guidelines for addressing social media in the business communication classroom are presented.

Journal
Business and Professional Communication Quarterly
Published
2018-09-01
DOI
10.1177/2329490618777818
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Topics
qualitative research multimodality social media

Citation Context

Cited by in this index (10)

  1. Moore et al. (2026)
    LinkedIn in Business and Technical Communication: A Textbook Analysis Grounded …
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  2. Koul et al. (2025)
    Social Media: An Elixir to Boost Student Engagement in Higher Education Learning
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  3. Marino (2025)
    Building on the Competency Pivot: Helping Students Build Job Portfolios for Emp…
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  4. sharma (2025)
    Teaching Social Media Content Creation Through a Client-Based Project
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  5. Phan (2024)
    Conceptual Framework for Teaching Business Writing via Social Media
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Show all 10 →
  1. Sharma (2024)
    Teaching Professional Use of Social Networking Sites Through a Hypothetical Cas…
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  2. Mehra (2023)
    Feature on Teaching and Technology: Teaching MBA Students Business Report Writi…
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  3. Sharma (2022)
    Teaching Professional Use of Social Media Through a Service-Learning Business C…
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  4. Cistulli et al. (2022)
    Student-Professor Social Media Relationships: An Exploratory Study of Privacy a…
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  5. Moshiri et al. (2020)
    An Updated and Expanded Nationwide Study of Business Communication Courses
    Business and Professional Communication Quarterly

Cites in this index (2)

  1. Towner et al. (2016)
    Social Media in Business and Professional Communication Courses
    Business and Professional Communication Quarterly
  2. Hurley et al. (2014)
    The Rhetoric of Reach: Preparing Students for Technical Communication in the Ag…
    Technical Communication Quarterly
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CrossRef global citation count: 16 View in citation network →

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