Business and Professional Communication Quarterly Jan 2025

Teaching Social Media Content Creation Through a Client-Based Project

Daneshwar sharma

Abstract

Brands create social media content strategically to engage users and promote their products and services. Students primarily use social media for fun and socializing, more as consumers than creators on social media. An innovative project was required to give students an experience and teach them social media content creation strategies. In participatory action research, students work with local street vendors and create informational, emotional, social, and entertaining content for the vendors’ business pages. Students’ efficacy and learning experiences are recorded through surveys and discussion forums. Implications, challenges, and recommendations are discussed in the paper.

Journal
Business and Professional Communication Quarterly
Published
2025-01-20
DOI
10.1177/23294906251313501
CompPile
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Topics
social media

Citation Context

Cited by in this index (1)

  1. sharma (2025)
    Olympics Under Fire: Experiential Learning in Strategic Persuasion and Negotiat…
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