Business and Professional Communication Quarterly Sep 2016

Social Media in Business and Professional Communication Courses: A Survey of Student Preferences

Emil B. Towner St. Cloud State University ; Bruce R. Klemz St. Cloud State University

Abstract

Students raised with pervasive technology are believed to have developed skills and ways of thinking that require new approaches to education. Often, social media is lauded as the answer, but a large gap remains in understanding student preferences regarding social media in courses. We uncover those preferences with data obtained from an anonymous survey of 368 students in large lecture classes. Our research focuses on social media preferences as well as differences in major, gender, and experience with social media for coursework. We discuss three lessons that can be applied immediately and suggestions for future research.

Journal
Business and Professional Communication Quarterly
Published
2016-09-01
DOI
10.1177/2329490615628017
CompPile
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Open Access
Closed
Topics
professional writing social media gender and writing
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Citation Context

Cited by in this index (13)

  1. Koul et al. (2025)
    Social Media: An Elixir to Boost Student Engagement in Higher Education Learning
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  3. sharma (2025)
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  4. Phan (2024)
    Conceptual Framework for Teaching Business Writing via Social Media
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    Teaching Professional Use of Social Networking Sites Through a Hypothetical Cas…
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    Teaching Professional Use of Social Media Through a Service-Learning Business C…
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  2. Coffelt et al. (2022)
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  3. Cistulli et al. (2022)
    Student-Professor Social Media Relationships: An Exploratory Study of Privacy a…
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  4. Lind (2020)
    Low-Resource Digital Video: A Pedagogical Necessity for Modern Business Communication
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  5. Towner et al. (2019)
    Not So Different? Student and Professional Perceptions of Mobile Phone Etiquett…
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  6. Friess et al. (2018)
    Cultivating a Sense of Belonging: Using Twitter to Establish a Community in an …
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  7. Sapkota et al. (2018)
    Social Media Acceptance and Usage by Business Communication Faculty
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  8. West (2017)
    Confronting Negative Narratives: The Challenges of Teaching Professional Social…
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