Business and Professional Communication Quarterly Sep 2016

Social Media in Business and Professional Communication Courses

Emil B. Towner ; Bruce R. Klemz

Abstract

Students raised with pervasive technology are believed to have developed skills and ways of thinking that require new approaches to education. Often, social media is lauded as the answer, but a large gap remains in understanding student preferences regarding social media in courses. We uncover those preferences with data obtained from an anonymous survey of 368 students in large lecture classes. Our research focuses on social media preferences as well as differences in major, gender, and experience with social media for coursework. We discuss three lessons that can be applied immediately and suggestions for future research.

Journal
Business and Professional Communication Quarterly
Published
2016-09-01
DOI
10.1177/2329490615628017
CompPile
Search in CompPile ↗
Topics
social media professional writing multilingual writers

Citation Context

Cited by in this index (12)

  1. Koul et al. (2025)
    Social Media: An Elixir to Boost Student Engagement in Higher Education Learning
    Business and Professional Communication Quarterly
  2. Sharma et al. (2025)
    A Decade of <i>Business and Professional Communication Quarterly</i…
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  3. sharma (2025)
    Teaching Social Media Content Creation Through a Client-Based Project
    Business and Professional Communication Quarterly
  4. Phan (2024)
    Conceptual Framework for Teaching Business Writing via Social Media
    Business and Professional Communication Quarterly
  5. Sharma (2024)
    Teaching Professional Use of Social Networking Sites Through a Hypothetical Cas…
    Business and Professional Communication Quarterly
Show all 12 →
  1. Sharma (2022)
    Teaching Professional Use of Social Media Through a Service-Learning Business C…
    Business and Professional Communication Quarterly
  2. Coffelt et al. (2022)
    Measuring Business and Professional Communication Skills
    Business and Professional Communication Quarterly
  3. Cistulli et al. (2022)
    Student-Professor Social Media Relationships: An Exploratory Study of Privacy a…
    Business and Professional Communication Quarterly
  4. Lind (2020)
    Low-Resource Digital Video: A Pedagogical Necessity for Modern Business Communication
    Business and Professional Communication Quarterly
  5. Towner et al. (2019)
    Not So Different? Student and Professional Perceptions of Mobile Phone Etiquett…
    Business and Professional Communication Quarterly
  6. Sapkota et al. (2018)
    Social Media Acceptance and Usage by Business Communication Faculty
    Business and Professional Communication Quarterly
  7. West (2017)
    Confronting Negative Narratives: The Challenges of Teaching Professional Social…
    Business and Professional Communication Quarterly

Cites in this index (0)

No references match articles in this index.

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CrossRef global citation count: 16 View in citation network →

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