Business and Professional Communication Quarterly Jun 2022

Measuring Business and Professional Communication Skills

Tina Coffelt ; Samantha Cosgrove University of North Texas ; Bremen Vance Mercer University Health Sciences Center

Abstract

Understanding the expectations of employers contributes to the relevancy of business and professional communication (BPC) courses. Studies that bridge the gap between course content and workplace expectations support this process. This article presents findings from a scale development procedure to analyze BPC skills using a multimodal perspective. Employers ( N = 260) were asked what skills they perceive to be communication and how proficient they expect a recent college graduate to be to better understand the expectations that graduates face when entering the job market. The findings have implications for course design, curriculum selection, and program organization.

Journal
Business and Professional Communication Quarterly
Published
2022-06-01
DOI
10.1177/23294906221082235
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Open Access
Closed
Topics
curriculum design professional writing labor and working conditions multimodality
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Cited by in this index (7)

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