Business and Professional Communication Quarterly Feb 2024

The Importance of Topoi in the Business and Professional Communication Classroom

Christina L. McDowell ; Annette M. Holba Plymouth State University

Abstract

This essay discusses the need and the value of explicitly integrating rhetoric within the business classroom setting; introduces basic rhetorical structures that enhance the workplace skill set; identifies the significance of topoi in the business and professional communication classroom pedagogy; and provides an example of the practical application of using topoi as a pedagogical construct in the business and professional communication classroom.

Journal
Business and Professional Communication Quarterly
Published
2024-02-14
DOI
10.1177/23294906241231760
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Topics
rhetorical criticism writing pedagogy professional writing
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