Business and Professional Communication Quarterly Jun 2015

The Competency Pivot: Introducing a Revised Approach to the Business Communication Curriculum

Kristen Lucas University of Louisville ; Jacob D. Rawlins University of Louisville

Abstract

In this article, we outline a competency-based approach to teaching business communication. At the heart of this approach, classroom instruction, assignments, and evaluation center on a goals-oriented and receiver-centric understanding of communication in which students are taught strategies for meeting five core competencies of business communication: professional, clear, concise, evidence driven, and persuasive. This is not a reinvention of the curriculum but instead a pivot that positions existing disciplinary knowledge and best practices into a clear, memorable, and professionally oriented framework to help students build critical communication skills that can be applied strategically across a range of business situations.

Journal
Business and Professional Communication Quarterly
Published
2015-06-01
DOI
10.1177/2329490615576071
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Open Access
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Topics
teacher development assessment professional writing
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