Developing Entry-Level Communication Skills: A Comparison of Student and Employer Perceptions

Mary Jae Kleckner University of Wisconsin–Stevens Point ; Nikolaus T. Butz University of Wisconsin–Stevens Point

Abstract

Persistent concerns about college graduates’ foundational skills for workforce preparedness compels educators to continue exploring ways to address them. Although effective communication is widely regarded as essential for entry-level professionals, which skills matter most may vary. Employers’ satisfaction with communication skills also shifts over time. This study compares regional employers’ and undergraduate business majors’ satisfaction with given communication skills and their perceptions about various skills’ importance. Results showed students rank importance and satisfaction similarly, and students’ satisfaction with their skills exceeded employers’. Regressions showed student satisfaction with specific skills predict their perceived importance. Implications for curriculum development are discussed.

Journal
Business and Professional Communication Quarterly
Published
2022-06-01
DOI
10.1177/23294906221078300
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Cited by in this index (5)

  1. Business and Professional Communication Quarterly
  2. Business and Professional Communication Quarterly
  3. Business and Professional Communication Quarterly
  4. Journal of Business and Technical Communication
  5. Business and Professional Communication Quarterly

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