Business and Professional Communication Quarterly Jun 2019

Communication Activities in the 21st Century Business Environment

Dale Cyphert ; Corrine Holke-Farnam ; Elena N. Dodge ; W. Eric Lee ; Sarah Rosol

Abstract

Effective undergraduate instruction requires accurate knowledge of professional communication practices and employer expectations, but ongoing contradictions between academic and professional expectations reflect historical, rhetorical, and pedagogical causes for inaccurate presumptions. Taking a customer service perspective, one business faculty revised its undergraduate goals in terms of empirically determined employer expectations. Interviewing professionals familiar with expectations of entry-level business graduates, the authors identified 10 communication activities, each comprising three to nine subtasks that constitute entry-level communication competencies. The results suggest a need to reconsider traditional curricular organization and instructional focus across the business curriculum to develop relevant skills across all business majors.

Journal
Business and Professional Communication Quarterly
Published
2019-06-01
DOI
10.1177/2329490619831279
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Search in CompPile ↗
Topics
professional writing multilingual writers

Citation Context

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