Despite management theorists’ decades-long attention to the robust sustainability of complex organizations, adaptive management practices remain undertheorized. Management is evolving from a hierarchically organized effort in pursuit of strategically determined goals into a facilitation of layered, distributed, autonomous agents able to learn from their errors and ensure the entire system’s long-term survivability. A rhetorical perspective on pedagogy allows us to better prepare our students for success in the 21st century’s adaptive organization as well as contribute to theoretical scholarship of effective organizations.

Business adopted a terminology of sustainability to defend, then justify, and finally explain practices that acknowledged resource limitations as inherent in the business environment. Tracing the rhetoric across a half century of business use demonstrates an expansion of the concept of sustainability to encompass managerial attention to finite human, capital, and political resources. A rhetoric of sustainability seemed to promise a revolution in management practice, and practitioners have indeed adopted principles of complex systems. The sustainability terminology retains its narrower focus on environmentally responsible corporate activities, however, and management communication pedagogy has not yet recognized the emerging discourse of adaptive communication practices.

Effective undergraduate instruction requires accurate knowledge of professional communication practices and employer expectations, but ongoing contradictions between academic and professional expectations reflect historical, rhetorical, and pedagogical causes for inaccurate presumptions. Taking a customer service perspective, one business faculty revised its undergraduate goals in terms of empirically determined employer expectations. Interviewing professionals familiar with expectations of entry-level business graduates, the authors identified 10 communication activities, each comprising three to nine subtasks that constitute entry-level communication competencies. The results suggest a need to reconsider traditional curricular organization and instructional focus across the business curriculum to develop relevant skills across all business majors.

Despite university policies and classroom procedures designed to deter student plagiarism, upper-division students seemed to be violating the rules in growing numbers. Recent research suggested that student plagiarism results from a complex mix of factors, including a need for instruction, but offers little guidance regarding effective teaching methodologies. The authors developed and tested an instructional protocol and concluded that a mastery learning approach provides an effective method for reducing student plagiarism.

The value of experiential learning is widely acknowledged, especially for the development of communication skills, but students are not always aware of their own learning. While we can observe students practicing targeted skills during the experiential activity, the experience can also color their explicit understanding of those skills. Transfer of applied knowledge to managerial contexts requires an explicit grasp of the skills as appropriate solutions to the problems they encounter within the experiential team. This article reports the adaptation of assessment processes to encourage the reflection steps necessary for developing the desired managerial perspective on team communication.