Business and Professional Communication Quarterly Sep 2022

Making Meaningful Connections and Learning Workplace-Like Business Writing Through LinkedIn and Blogging

Daneshwar Sharma Jaipuria Institute of Management

Abstract

Business writing has been a desired skill in managers. The existing traditional business writing assessment tools like written examination and hand-in assignments based on genre-specific instructions do not create a workplace writing environment. The business management students (n = 98) engage with an innovative Web 2.0–based business writing tool using blogging and LinkedIn. The findings show that the tool created a workplace-like context, a meaningful purpose, and a real audience for the students. The students make and build relationships in the professional community using their business writing. The challenges and recommendations for BPC faculty are discussed.

Journal
Business and Professional Communication Quarterly
Published
2022-09-01
DOI
10.1177/23294906221109188
CompPile
Open Access
Closed
Topics
genre theory assessment professional writing digital rhetoric
Export
BibTeX RIS

Citation Context

Cited by in this index (9)

  1. Lucia et al. (2026)
    Transforming Networking Through Positive Communication: A Pathway to Profession…
    Business and Professional Communication Quarterly
  2. Moore et al. (2026)
    LinkedIn in Business and Technical Communication: A Textbook Analysis Grounded …
    Business and Professional Communication Quarterly
  3. Sharma et al. (2025)
    A Decade of Business and Professional Communication Quarterly : A PRISMA Guided…
    Business and Professional Communication Quarterly
  4. sharma (2025)
    Teaching Social Media Content Creation Through a Client-Based Project
    Business and Professional Communication Quarterly
  5. Sharma (2024)
    Critical Thinking and Problem-Solving in the Age of ChatGPT: Experiential-Bibli…
    Business and Professional Communication Quarterly
Show all 9 →
  1. Sharma (2024)
    Teaching Professional Use of Social Networking Sites Through a Hypothetical Cas…
    Business and Professional Communication Quarterly
  2. Sharma (2023)
    Memes as Instructional Tools for Experiential Information Processing in Public …
    Business and Professional Communication Quarterly
  3. Mehra (2023)
    Feature on Teaching and Technology: Teaching MBA Students Business Report Writi…
    Business and Professional Communication Quarterly
  4. Sharma (2023)
    Developing Self-Efficacy in Public Speaking Using Video and Digital Oratory on …
    Business and Professional Communication Quarterly

References (67) · 22 in this index

  1. Association to Advance Collegiate Schools of Business. (2018). 2013 Eligibility procedures and accreditation …
  2. AACSB International. (2020, July 28). 2020 Guiding principles and standards for business accreditation. https…
  3. Anson C. M. (2014)
    A guide to composition pedagogies
  4. Arduser (2016)
    Flipping the Class: A New Media Pedagogy
    Business and Professional Communication Quarterly
  5. Bourelle (2015)
    Writing in the Professions: An Internship for Interdisciplinary Students
    Business and Professional Communication Quarterly
Show all 67 →
  1. 10.5465/amle.2013.0044
     ↗
  2. Carter et al. (2007)
    Writing to Learn by Learning to Write in the Disciplines
    Journal of Business and Technical Communication
  3. 10.14742/ajet.462
     ↗
  4. Clampitt P. G. (2016)
    Communicating for managerial effectiveness: Challenges, strategies, solutions
  5. Coffelt et al. (2019)
    Employers’ Perspectives on Workplace Communication Skills: The Meaning of Commu…
    Business and Professional Communication Quarterly
  6. Conrad D., Newberry R. (2011). 24 Business communication skills: Attitudes of human resource managers versus …
  7. 10.1080/15512169.2019.1647220
     ↗
  8. Cummings (2016)
    Flipping the Online Classroom With Web 2.0: The Asynchronous Workshop
    Business and Professional Communication Quarterly
  9. Cyphert et al. (2016)
    Developing Communication Management Skills: Integrated Assessment and Reflectio…
    Business and Professional Communication Quarterly
  10. Cyphert et al. (2019)
    Communication Activities in the 21st Century Business Environment
    Business and Professional Communication Quarterly
  11. Dauletova (2014)
    Expanding Omani Learners’ Horizons Through Project-Based Learning: A Case Study
    Business and Professional Communication Quarterly
  12. 10.1080/14703297.2015.1015594
     ↗
  13. 10.1177/1080569913493923
     ↗
  14. Ellison Nicole B., Wu Y. (2008). Blogging in the classroom: A preliminary exploration of student attitudes an…
  15. Fabris C. (2015, January 20). College students think they’re ready for the work force: Employers aren’t so su…
  16. 10.14742/ajet.1215
     ↗
  17. 10.1080/08832323.2015.1108279
     ↗
  18. Flower L. (2011)
    Cross-talk in composition theory: A reader
  19. Garner et al. (2018)
    Student Perceptions of a Revise and Resubmit Policy for Writing Assignments
    Business and Professional Communication Quarterly
  20. Getchell K. M. (2019)
    Rhetorical theory and praxis in the business communication classroom
  21. Guffey M. E. (2016)
    Essentials of business communication
  22. 10.1080/15512169.2015.1060887
     ↗
  23. 10.1177/0193841X8000400105
     ↗
  24. Ismail et al. (2016)
    Workplace Simulation: An Integrated Approach to Training University Students in…
    Business and Professional Communication Quarterly
  25. 10.1177/0021943612474990
     ↗
  26. 10.1080/15512169.2019.1660986
     ↗
  27. 10.1177/1080569911420251
     ↗
  28. Knight (2021)
    Creating Authentic Learning Experiences in the Business and Professional Commun…
    Business and Professional Communication Quarterly
  29. Knight (2021)
    Using Authentic Materials to Drive Pedagogy: The Example of Discourse Maps
    Business and Professional Communication Quarterly
  30. 10.1177/1080569913507479
     ↗
  31. Lind (2020)
    Low-Resource Digital Video: A Pedagogical Necessity for Modern Business Communication
    Business and Professional Communication Quarterly
  32. 10.1016/S1085-4622(08)09006-8
     ↗
  33. Maull F. (2018, January 3). Four vital skills for students entering the business world. Forbes. https://www.f…
  34. 10.1080/13600830801886984
     ↗
  35. 10.1080/03098265.2019.1612862
     ↗
  36. O’Reilly T. (2007)
    Communications & Strategies
  37. Ortiz et al. (2016)
    Employer Perceptions of Oral Communication Competencies Most Valued in New Hire…
    Business and Professional Communication Quarterly
  38. Paretti (2006)
    Audience Awareness: Leveraging Problem-Based Learning to Teach Workplace Commun…
    IEEE Transactions on Professional Communication
  39. 10.5465/amle.2002.7373679
     ↗
  40. 10.1080/14703297.2013.852480
     ↗
  41. Porter (2017)
    Professional Communication as Phatic: From Classical Eunoia to Personal Artific…
    Business and Professional Communication Quarterly
  42. 10.1177/108056990506800110
     ↗
  43. 10.3102/0013189X19890600
     ↗
  44. 10.1080/01463373.2013.822404
     ↗
  45. 10.1016/j.chb.2017.10.013
     ↗
  46. Townley (2021)
    The Use of Discourse Maps to Teach Contract Negotiation Communicative Practices
    Business and Professional Communication Quarterly
  47. 10.1177/0021943605274749
     ↗
  48. 10.1177/108056990506800109
     ↗
  49. 10.1177/1080569912466255
     ↗
  50. 10.1177/108056990006300302
     ↗
  51. Sharma (2021)
    A Business Communication Assessment Tool Based on Workplace Assessment Processe…
    Business and Professional Communication Quarterly
  52. Sharma (2022)
    Teaching Professional Use of Social Media Through a Service-Learning Business C…
    Business and Professional Communication Quarterly
  53. 10.1080/00219266.2021.1924231
     ↗
  54. 10.1177/1080569912466256
     ↗
  55. Spinuzzi (1996)
    Pseudotransactionality, Activity Theory, and Professional Writing Instruction
    Technical Communication Quarterly
  56. 10.5206/cjsotl-rcacea.2015.1.4
     ↗
  57. 10.1080/03098265.2011.589827
     ↗
  58. Williams et al. (2019)
    Assessment of Memorandum Writing in a Quantitative Business Context
    Business and Professional Communication Quarterly
  59. Wolff (2013)
    Interactivity and the Invisible: What Counts as Writing in the Age of Web 2.0
    Computers and Composition
  60. Zacharakis A. (2010)
    The portable MBA in entrepreneurship
  61. Zeide E. (2016)
    Drexel Law Review
  62. 10.1080/07268602.2021.1918630
     ↗
CrossRef global citation count: 12 View in citation network → Build reading path →

Related Articles

  1. Pedagogy Jan 2022
    Contributors ↗
    modern rhetorical theory rhetorical criticism genre theory discourse analysis african american rhetorics decolonial rhetorics first-year composition writing pedagogy basic writing writing across the curriculum graduate education teacher development argument collaborative writing transfer assessment portfolios writing program administration writing centers peer tutoring technical communication professional writing archival research digital rhetoric social media grammar and mechanics literacy studies race and writing gender and writing disability studies public rhetoric community literacy literary studies editorial matter
  2. Business and Professional Communication Quarterly Sep 2025
    Corporate Disclosure During COVID-19: A Close Reading and Discourse Analysis ↗
    Tolulola Lawal
    rhetorical criticism genre theory discourse analysis assessment professional writing
  3. IEEE Transactions on Professional Communication Jun 2025
    Presenting and Making Relevant: Analyzing Teaching Assistant Perceptions of Writing in Statistics Using Semantic Frames ↗
    Ben Markey
    rhetorical criticism genre theory discourse analysis graduate education teacher development assessment technical communication professional writing
  4. Res Rhetorica Mar 2025
    Persuasiveness of inclusive language in organizational communication ↗
    Jacek Wasilewski; Agata Kostrzewa
    collaborative writing assessment professional writing digital rhetoric book reviews
  5. Pedagogy Apr 2022
    Contributors ↗
    rhetorical criticism writing pedagogy creative writing writing across the curriculum teacher development collaborative writing assessment writing program administration technical communication professional writing digital rhetoric literacy studies gender and writing disability studies literary studies book reviews editorial matter