Memes as Instructional Tools for Experiential Information Processing in Public Speaking Courses

Business and Professional Communication Quarterly Sep 2023

Memes as Instructional Tools for Experiential Information Processing in Public Speaking Courses

Daneshwar Sharma

Abstract

Students process information in two modes: cognitive and experiential. Case studies and stories are generally used as tools for experiential information processing. This article uses memes as an instructional tool to deliver information for experiential information processing in a public speaking course. The effectiveness of memes as an instructional tool is assessed through a questionnaire in terms of their overall effectiveness and its memorability, concreteness, and course orientation. The findings suggest that memes can be used effectively as instructional tools like stories to make the students understand, discuss, and engage with course content.

Journal: Business and Professional Communication Quarterly
Published: 2023-09-01
DOI: 10.1177/23294906221143344
CompPile: Search in CompPile ↗
Topics: multimodality

Citation Context

Cited by in this index (2)

Sharma et al. (2025)

A Decade of <i>Business and Professional Communication Quarterly</i…

Business and Professional Communication Quarterly
Sharma (2024)

Critical Thinking and Problem-Solving in the Age of ChatGPT: Experiential-Bibli…

Business and Professional Communication Quarterly

Cites in this index (8)

Sharma (2023)

Developing Self-Efficacy in Public Speaking Using Video and Digital Oratory on …

Business and Professional Communication Quarterly
Sharma (2022)

Teaching Professional Use of Social Media Through a Service-Learning Business C…

Business and Professional Communication Quarterly
Sharma (2022)

Making Meaningful Connections and Learning Workplace-Like Business Writing Thro…

Business and Professional Communication Quarterly
Gettings et al. (2021)

“This Happens in the Real World?”: Perceptions of Student-Developed Workplace C…

Business and Professional Communication Quarterly
Knight (2021)

Promoting Accessibility in the Zoom Era

Business and Professional Communication Quarterly

Show all 8 →

Knight (2021)

Creating Authentic Learning Experiences in the Business and Professional Commun…

Business and Professional Communication Quarterly
Sharma (2021)

A Business Communication Assessment Tool Based on Workplace Assessment Processe…

Business and Professional Communication Quarterly
Knight (2021)

Using Authentic Materials to Drive Pedagogy: The Example of Discourse Maps

Business and Professional Communication Quarterly

Also cites 37 works outside this index ↓

10.1002/hbe2.191

↗
10.1386/adch.7.2.91_7

↗
10.1080/03634523.2017.1313438

↗
10.1080/03634523.2019.1622751

↗
10.1080/03634523.2015.1079329

↗
10.3390/pharmacy8040202

↗
10.1016/j.pubrev.2018.06.004

↗
Davison P. (2012)

The social media reader

↗
10.1007/s11251-009-9111-z

↗
10.1111/1528-3577.00095

↗
10.3389/fpsyg.2019.00488

↗
10.1080/00220485.2014.859965

↗
10.1002/0471264385.wei0507

↗
10.1093/acprof:osobl/9780199927555.001.0001

↗
10.1177/1745691612460685

↗
10.1037/0022-3514.79.5.701

↗
10.1177/1476750310388054

↗
10.1046/j.0266-4909.2002.00010.x

↗
Hsu C. K. J. (2018)

10.69554/RTXA2910

Journal of Brand Strategy ↗
10.1007/BF02504994

↗
10.1007/s40670-020-01078-w

↗
10.7551/mitpress/9780262034999.001.0001

↗
10.1111/j.1467-6494.2011.00718.x

↗
10.1037/0022-0663.96.3.437

↗
10.1080/17404622.2019.1681484

↗
10.1007/s11423-006-9604-2

↗
10.1007/978-981-15-7857-1_12

↗
10.1023/A:1016675822931

↗
10.1017/CBO9780511527920

↗
10.1080/08893675.2021.1899631

↗
10.1080/08893675.2022.2115696

↗
10.1080/13527266.2022.2098518

↗
10.1504/IJMIE.2022.126585

↗
10.1007/s00127-006-0143-2

↗
10.1021/acs.jchemed.0c00068

↗
10.1080/15512169.2017.1406363

↗
10.1080/00220973.1988.10806492

↗

CrossRef global citation count: 4 View in citation network →