Business and Professional Communication Quarterly Dec 2022

Teaching Professional Use of Social Media Through a Service-Learning Business Communication Project

Daneshwar Sharma

Abstract

Using social media communication (SMC) for personal and professional use represents two different skill sets. Though students often use SMC on a personal basis for fun and connecting with friends, they often fail to understand how SMC can be used effectively as a professional organizational/corporate communication tool. A service-learning project was conceptualized in a business and professional communication (BPC) course, where students ( n = 93) used professional SMC skills to design social media campaigns for fulfilling nongovernmental organizations’ needs of manpower, material, and/or money. Students’ attitudes and efficacy toward SMC were recorded using a survey questionnaire. The need and obstacles in including SMC in BPC are also discussed in the article.

Journal
Business and Professional Communication Quarterly
Published
2022-12-01
DOI
10.1177/23294906221074687
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Topics
service learning multimodality social media professional writing

Citation Context

Cited by in this index (9)

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