Business and Professional Communication Quarterly Sep 2023

Feature on Teaching: Bringing an Entrepreneurial Lens to the Business Communication Course

Elizabeth C. Tomlinson

Abstract

Instructors face myriad competing demands for topical coverage in their courses, while navigating pressure to teach in varied modalities and meet employers’ expectations for graduates. Starting from a Scholarship of Teaching and Learning framework, this article contributes to the bridging-the-gap literature by addressing local employers’ needs and proposing an entrepreneurship-based approach to business communication curriculum.

Journal
Business and Professional Communication Quarterly
Published
2023-09-01
DOI
10.1177/23294906221141061
CompPile
Search in CompPile ↗
Open Access
Closed
Topics
teacher development professional writing
Export
BibTeX RIS

Citation Context

Cited by in this index (3)

  1. Tammenluoto (2026)
    Bridging Positive Communication and Improvisation to Promote Positive Communica…
    Business and Professional Communication Quarterly
  2. Phan (2025)
    Business Communication Research: Trends and Themes From Dual Bibliometric Analysis
    Business and Professional Communication Quarterly
  3. Sharma et al. (2025)
    A Decade of Business and Professional Communication Quarterly : A PRISMA Guided…
    Business and Professional Communication Quarterly

References (56) · 21 in this index

  1. Albers (2003)
    Multidimensional Audience Analysis for Dynamic Information
    Journal of Technical Writing and Communication
  2. Al-Musalli A. (2019). Rethinking business communication skills education: Are communication courses preparing…
  3. Alshare K., Sewailem M. F. (2018). A gap analysis of business students’ skills in the 21st century: A case st…
  4. Balzotti et al. (2016)
    Using Digital Learning Platforms to Extend the Flipped Classroom
    Business and Professional Communication Quarterly
  5. Bandura A. (1997)
    Self efficacy: The exercise of control
Show all 56 →
  1. Belasen A. T. (2008)
    The theory and practice of corporate communication: A competing values perspective
  2. 10.1080/10904018.2012.677660
     ↗
  3. Brent (2011)
    Transfer, Transformation, and Rhetorical Knowledge: Insights From Transfer Theory
    Journal of Business and Technical Communication
  4. Brandenburg (2015)
    Testing the Recognition and Perception of Errors in Context
    Business and Professional Communication Quarterly
  5. Coffelt et al. (2019)
    Employers’ Perspectives on Workplace Communication Skills: The Meaning of Commu…
    Business and Professional Communication Quarterly
  6. Coffelt et al. (2020)
    Exemplary and Unacceptable Workplace Communication Skills
    Business and Professional Communication Quarterly
  7. 10.1177/0002764213515232
     ↗
  8. 10.1177/1080569904265321
     ↗
  9. 10.1177/108056990306600404
     ↗
  10. Das T. (2021). The 8 best types of project management reports you should know. MUO. https://www.makeuseof.com…
  11. 10.20343/teachlearninqu.1.1.121
     ↗
  12. 10.1023/A:1024686630821
     ↗
  13. 10.1108/ET-04-2018-0090
     ↗
  14. Findlay-Thompson S., Mombourquette P. (2014). Evaluation of a flipped classroom in an undergraduate business …
  15. Forsberg L. L. (1987). Who’s out there anyway? Bringing awareness of multiple audiences into the business-wri…
     ↗
  16. Getchell et al. (2022)
    Artificial Intelligence in Business Communication: The Changing Landscape of Re…
    Business and Professional Communication Quarterly
  17. 10.1016/j.jretconser.2019.06.004
     ↗
  18. Gray K. (2021, December 3). Competencies: Employers weigh importance versus new grad proficiency. NACE. https…
  19. 10.1177/1080569904273714
     ↗
  20. Gubala et al. (2020)
    Do Writing Errors Bother Professionals? An Analysis of the Most Bothersome Erro…
    Journal of Business and Technical Communication
  21. Guffey M. E. (2022)
    Business communication: Process and product
  22. Hall et al. (2016)
    Best Practices for Launching a Flipped Classroom
    Business and Professional Communication Quarterly
  23. 10.1177/1080569907312878
     ↗
  24. Ismail et al. (2016)
    Workplace Simulation: An Integrated Approach to Training University Students in…
    Business and Professional Communication Quarterly
  25. 10.1177/1080569909334558
     ↗
  26. 10.1080/10904018.2002.10499047
     ↗
  27. Jones (2017)
    Modified Immersive Situated Service Learning: A Social Justice Approach to Prof…
    Business and Professional Communication Quarterly
  28. 10.1016/j.jbvi.2018.02.004
     ↗
  29. Lam et al. (2016)
    Flipping the Audience Script: An Activity That Integrates Research and Audience…
    Business and Professional Communication Quarterly
  30. 10.1145/3173574.3173744
     ↗
  31. Mackenzie A. (2009)
    The time trap: The classic book on time management
  32. Majid S., Eapen C. M., Aung E. M., Oo K. T. (2019). The importance of soft skills for employability and caree…
  33. Marcel (2017)
    User Feedback: Alumni on Workplace Presenting and Improving Courses
    Business and Professional Communication Quarterly
  34. Moshiri et al. (2020)
    An Updated and Expanded Nationwide Study of Business Communication Courses
    Business and Professional Communication Quarterly
  35. Rentz K. (2018)
    Business communication: A problem-solving approach
  36. Rindegard J. (1999). Use clear writing to show you mean business. InfoWorld, 21(47), 78. https://link.gale.com/
  37. Robles et al. (2019)
    Using Case-Method Pedagogy to Facilitate Audience Awareness
    IEEE Transactions on Professional Communication
  38. Rogelberg S. G. (2019)
    The surprising science of meetings: How you can lead your team to peak performance
  39. Ross D. G. (2013)
    Technical Communication
  40. Rossetti et al. (2022)
    Accessible Communication of Corporate Social Responsibility: Development and Pr…
    Business and Professional Communication Quarterly
  41. 10.1177/108056999906200409
     ↗
  42. 10.1177/1080569909334011
     ↗
  43. 10.1016/j.jbusvent.2003.11.001
     ↗
  44. Sharma (2022)
    Teaching Professional Use of Social Media Through a Service-Learning Business C…
    Business and Professional Communication Quarterly
  45. 10.1108/01409179910781751
     ↗
  46. Spradling C., Toomey D., Shadinger D., Chappell S., Graves C. (2014). Using interdisciplinary teams to develo…
  47. Tomlinson (2017)
    Enhancing Student Learning Through Scaffolded Client Projects
    Business and Professional Communication Quarterly
  48. Tomlinson (2020)
    Stasis in the Shark Tank : Persuading an Audience of Funders to Act on Behalf o…
    Journal of Business and Technical Communication
  49. 10.1177/108056999305600205
     ↗
  50. Wheeler (2018)
    Harry Potter and the First Order of Business: Using Simulation to Teach Social …
    Business and Professional Communication Quarterly
  51. Wolfe (2015)
    Teaching Students to Focus on the Data in Data Visualization
    Journal of Business and Technical Communication
CrossRef global citation count: 7 View in citation network → Build reading path →

Related Articles

  1. Computers and Composition Jun 2026
    “Article laundry” or “tutor in pocket?”: Multilingual writers’ generative AI-assisted writing in professional settings ↗
    Qianqian Zhang-Wu
    writing pedagogy teacher development professional writing qualitative research digital rhetoric artificial intelligence multilingual writers
  2. Business and Professional Communication Quarterly May 2026
    Andrew Carnegie and the Rhetorical History of Business and Professional Communication ↗
    Joe Edward Hatfield
    rhetorical criticism teacher development professional writing archival research
  3. Business and Professional Communication Quarterly Apr 2026
    Bridging Curricula and Workplaces in China: A Needs-Based Model for Arabic Business Communication ↗
    Suo Yan Mei; Suo Yan Ju; Zarima Mohd Zakaria
    discourse analysis teacher development professional writing
  4. Business and Professional Communication Quarterly Apr 2026
    Teacher Clarity, Immediacy, and Self-Efficacy: An Ecological Approach to Student Burnout ↗
    Diyako Rahmani; Jenilee Crutcher Williams; Michelle T. Violanti; Stephanie Kelly
    graduate education teacher development professional writing
  5. Business and Professional Communication Quarterly Apr 2026
    Impact of Flipped-ARCS and ARCS-Integrated Instruction on Business Writing Achievement and Motivation ↗
    Rabiya Khalid; Sajida Zaki; Rahila Huma Anwar
    teacher development professional writing multilingual writers