Multidimensional Audience Analysis for Dynamic Information

Michael J. Albers University of Memphis

Abstract

As technical communication gains the technology to deliver dynamic custom documents, the importance of audience analysis increases. As a major factor in supporting dynamic adjustment of document content, the audience analysis must clearly capture the range of user goals and information needs in a flexible manner. Replacing a linear audience analysis model with a multidimensional model provides one method of achieving that flexibility. With a minimum of three separate dimensions to capture topic knowledge, detail required, and user cognitive ability, this model provides the writer a means of connecting content with information requirements and ensuring the dynamic document fits varying audience needs.

Journal
Journal of Technical Writing and Communication
Published
2003-07-01
DOI
10.2190/6kjn-95qv-jmd3-e5ee
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Citation Context

Cited by in this index (17)

  1. Computers and Composition
  2. IEEE Transactions on Professional Communication
  3. Business and Professional Communication Quarterly
  4. Journal of Technical Writing and Communication
  5. Technical Communication Quarterly
Show all 17 →
  1. Computers and Composition
  2. Journal of Business and Technical Communication
  3. IEEE Transactions on Professional Communication
  4. IEEE Transactions on Professional Communication
  5. IEEE Transactions on Professional Communication
  6. Computers and Composition
  7. Business and Professional Communication Quarterly
  8. Journal of Business and Technical Communication
  9. Communication Design Quarterly
  10. Journal of Technical Writing and Communication
  11. Journal of Technical Writing and Communication
  12. Journal of Technical Writing and Communication

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