Multidimensional Audience Analysis for Dynamic Information

Michael J. Albers University of Memphis

Abstract

As technical communication gains the technology to deliver dynamic custom documents, the importance of audience analysis increases. As a major factor in supporting dynamic adjustment of document content, the audience analysis must clearly capture the range of user goals and information needs in a flexible manner. Replacing a linear audience analysis model with a multidimensional model provides one method of achieving that flexibility. With a minimum of three separate dimensions to capture topic knowledge, detail required, and user cognitive ability, this model provides the writer a means of connecting content with information requirements and ensuring the dynamic document fits varying audience needs.

Journal
Journal of Technical Writing and Communication
Published
2003-07-01
DOI
10.2190/6kjn-95qv-jmd3-e5ee
Open Access
Closed
Topics

Citation Context

Cited by in this index (9)

  1. Computers and Composition
  2. Journal of Technical Writing and Communication
  3. Technical Communication Quarterly
  4. Computers and Composition
  5. Journal of Business and Technical Communication
Show all 9 →
  1. Computers and Composition
  2. Journal of Business and Technical Communication
  3. Journal of Technical Writing and Communication
  4. Journal of Technical Writing and Communication

Cites in this index (3)

  1. Journal of Technical Writing and Communication
  2. Technical Communication Quarterly
  3. Journal of Technical Writing and Communication
Also cites 3 works outside this index ↓
  1. 10.1007/978-3-322-99786-9_1
  2. 10.1109/47.486048
  3. 10.1177/001872088803000404
CrossRef global citation count: 36 View in citation network →