Journal of Business and Technical Communication Jul 2020

Stasis in the Shark Tank : Persuading an Audience of Funders to Act on Behalf of Entrepreneurs

Elizabeth C. Tomlinson

Abstract

This study investigates the role of stasis, an ancient rhetorical tool with both heuristic and analytic capabilities, in entrepreneurial rhetoric, specifically in pitching and question-and-answer sessions. Drawing from a multiyear sample of Shark Tank pitches, the author found that funders expect entrepreneurs to account for stases of being, quality, quantity, and place. The findings suggest a series of associated questions within each stasis. When these questions are answered unsuccessfully, standstills occur within the funding argument; when they are successfully addressed, the stasis passes, and ventures are more likely to receive funding. The author discusses the implications of this study for entrepreneurship and professional communication.

Journal
Journal of Business and Technical Communication
Published
2020-07-01
DOI
10.1177/1050651920910219
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Topics
classical rhetoric rhetorical criticism professional writing
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Citation Context

Cited by in this index (6)

  1. Weber et al. (2025)
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  3. Sabaj et al. (2023)
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  4. Carlson (2023)
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  5. Gogan et al. (2022)
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  1. Cabezas et al. (2020)
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CrossRef global citation count: 19 View in citation network → Build reading path →

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