Business and Professional Communication Quarterly Mar 2017

Communicating Corporate Social Responsibility on Social Media

Moonhee Cho ; Lauren D. Furey ; Tiffany Mohr

Abstract

The purpose of this study was to explore what corporations with good reputations communicate on social media. Based on a content analysis of 46 corporate Facebook pages from Fortune’s “World’s Most Admired Companies,” this study found that corporations communicate noncorporate social responsibility messages more frequently than corporate social responsibility (CSR) messages. When communicating CSR activities, corporations employed an informing strategy more often than an interacting strategy and included internal publics’ activities more than external publics. This study also found that publics engage more with noncorporate social responsibility messages than CSR messages, which may reflect public cynicism of CSR communication.

Journal
Business and Professional Communication Quarterly
Published
2017-03-01
DOI
10.1177/2329490616663708
CompPile
Search in CompPile ↗
Topics
social media multilingual writers

Citation Context

Cited by in this index (8)

  1. Phan (2025)
    Business Communication Research: Trends and Themes From Dual Bibliometric Analysis
    Business and Professional Communication Quarterly
  2. Cuervo-Carabel et al. (2025)
    Corporate Social Responsibility Communication on X: The Spanish Energy Sector
    Business and Professional Communication Quarterly
  3. Sharma et al. (2025)
    A Decade of <i>Business and Professional Communication Quarterly</i…
    Business and Professional Communication Quarterly
  4. Ju et al. (2025)
    Communicative Care: How Companies Approach Mental Health CSR on Social Media
    Business and Professional Communication Quarterly
  5. Sharma (2024)
    Teaching Professional Use of Social Networking Sites Through a Hypothetical Cas…
    Business and Professional Communication Quarterly
Show all 8 →
  1. Sharma (2022)
    Teaching Professional Use of Social Media Through a Service-Learning Business C…
    Business and Professional Communication Quarterly
  2. Rossetti et al. (2022)
    Accessible Communication of Corporate Social Responsibility: Development and Pr…
    Business and Professional Communication Quarterly
  3. Clegg (2018)
    Unheard Complaints: Integrating Captioning Into Business and Professional Commu…
    Business and Professional Communication Quarterly

Cites in this index (3)

  1. Penrose (2015)
    Understanding and Using the Relationships Between Business and Professional Com…
    Business and Professional Communication Quarterly
  2. Knight (2014)
    Managing Risk and Crisis Communication
    Business and Professional Communication Quarterly
  3. Young et al. (2014)
    Social Media Use to Enhance Internal Communication
    Business and Professional Communication Quarterly
Also cites 51 works outside this index ↓
  1. 10.1177/0149206311436079
     ↗
  2. 10.1002/9781118083246.ch4
     ↗
  3. 10.1016/j.pubrev.2009.05.002
     ↗
  4. 10.1080/02650487.2001.11104887
     ↗
  5. 10.1177/002224299706100106
     ↗
  6. 10.1016/S0363-8111(02)00196-0
     ↗
  7. 10.1002/9781118083246.ch18
     ↗
  8. 10.1016/j.pubrev.2006.11.012
     ↗
  9. 10.1016/0007-6813(91)90005-G
     ↗
  10. 10.1016/j.pubrev.2014.01.008
     ↗
  11. 10.1108/13563281311319508
     ↗
  12. 10.1002/csr.132
     ↗
  13. 10.1177/1080569911423965
     ↗
  14. 10.1016/S0363-8111(99)80142-8
     ↗
  15. 10.1016/S0363-8111(00)00051-5
     ↗
  16. 10.1016/j.pubrev.2013.06.003
     ↗
  17. 10.1007/978-1-4614-8283-3_18
     ↗
  18. 10.1007/s10551-009-0135-8
     ↗
  19. 10.1002/smj.4250120604
     ↗
  20. 10.1002/9781118083246.ch1
     ↗
  21. 10.1016/j.pubrev.2014.11.003
     ↗
  22. 10.1016/j.bushor.2009.09.003
     ↗
  23. 10.1111/j.1460-2466.2008.01410.x
     ↗
  24. 10.1111/j.1083-6101.2006.00019.x
     ↗
  25. 10.1016/S0363-8111(99)80143-X
     ↗
  26. 10.1108/JCOM-01-2012-0006
     ↗
  27. 10.1080/00913367.2005.10639191
     ↗
  28. 10.1080/1062726X.2013.739103
     ↗
  29. 10.1007/s10551-013-1961-2
     ↗
  30. 10.1108/13632540310807494
     ↗
  31. 10.1007/s10551-009-0148-3
     ↗
  32. 10.1108/13632540910951768
     ↗
  33. 10.1007/3-540-33247-2_29
     ↗
  34. 10.1111/j.1467-8608.2006.00460.x
     ↗
  35. 10.1080/13527260701856608
     ↗
  36. Musteen M. (2010)
    10.1111/j.1467-8551.2009.00676.x
    British Journal of Management  ↗
  37. 10.1177/0893318909358747
     ↗
  38. 10.4135/9781412983921
     ↗
  39. 10.1362/0267257053779154
     ↗
  40. 10.4135/9781452220727.n54
     ↗
  41. 10.1177/2329488414525443
     ↗
  42. 10.1016/j.aos.2003.10.009
     ↗
  43. 10.1023/A:1023331212247
     ↗
  44. 10.1002/9781118083246.ch2
     ↗
  45. 10.1509/jmkg.73.6.77
     ↗
  46. 10.1016/j.pubrev.2009.01.006
     ↗
  47. 10.1002/pa.385
     ↗
  48. 10.1177/0165551515586712
     ↗
  49. 10.1177/1080569912448920
     ↗
  50. 10.1080/10627260802640773
     ↗
  51. 10.1177/1038411109105440
     ↗
CrossRef global citation count: 135 View in citation network →

Related Articles

  1. Business and Professional Communication Quarterly Aug 2025
    Corporate Social Responsibility Communication on X: The Spanish Energy Sector ↗
    Tatiana Cuervo-Carabel; Sergio Arce-García; Natalia Orviz-Martínez
    quantitative research social media multilingual writers voice and style
  2. Written Communication Apr 2025
    Translanguaging Space Construction in Five Chinese EFL Learners’ Collaborative English-Language Culture-Introduction Videos: Patterns and Influential Factors ↗
    Xuehua Fu; Lawrence Jun Zhang
    multimodality social media translingualism multilingual writers
  3. Journal of Business and Technical Communication Apr 2025
    A Tale of Identities: Environmental Identities Based on a Deliberate Metaphor Analysis of U.S. Energy Companies’ Social Media ↗
    Kaiwen Yang; Ya Sun
    social media multilingual writers
  4. Pedagogy Jan 2025
    The Bottom Line ↗
    Thomas Blake
    multimodality social media gender and writing multilingual writers
  5. Poroi Dec 2024
    Viral Denial: Pandemics, Chiropractic, and the Persuasive Power of Invisibility ↗
    Julie A Homchick Crowe
    multimodality social media race and writing multilingual writers