Abstract

The purpose of this study was to explore what corporations with good reputations communicate on social media. Based on a content analysis of 46 corporate Facebook pages from Fortune’s “World’s Most Admired Companies,” this study found that corporations communicate noncorporate social responsibility messages more frequently than corporate social responsibility (CSR) messages. When communicating CSR activities, corporations employed an informing strategy more often than an interacting strategy and included internal publics’ activities more than external publics. This study also found that publics engage more with noncorporate social responsibility messages than CSR messages, which may reflect public cynicism of CSR communication.

Journal
Business and Professional Communication Quarterly
Published
2017-03-01
DOI
10.1177/2329490616663708
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Cited by in this index (14)

  1. Journal of Business and Technical Communication
  2. Business and Professional Communication Quarterly
  3. Business and Professional Communication Quarterly
  4. Business and Professional Communication Quarterly
  5. Journal of Business and Technical Communication
Show all 14 →
  1. Business and Professional Communication Quarterly
  2. IEEE Transactions on Professional Communication
  3. Business and Professional Communication Quarterly
  4. IEEE Transactions on Professional Communication
  5. Business and Professional Communication Quarterly
  6. Business and Professional Communication Quarterly
  7. IEEE Transactions on Professional Communication
  8. IEEE Transactions on Professional Communication
  9. Business and Professional Communication Quarterly

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