Business and Professional Communication Quarterly Dec 2015

Understanding and Using the Relationships Between Business and Professional Communication and Public Relations

John M. Penrose San Diego State University

Abstract

Aspects of research and pedagogy from the public relations discipline can benefit the business and professional communication instructor seeking new dimensions for the business and professional communication classroom. Elements of public relations (PR) found in Association for Business Communication articles and journals may be incorporated in the business and professional communication curriculum, but we lack a systematic overview of the overlaps between PR and business communication theory and practice. This article is a practical guide for instructors wanting to add PR content to their curriculum. It presents respective theoretical origins, media reliance similarities, common perspectives, overlaps of academic challenges for legitimacy and respectability, and potential classroom applications.

Journal
Business and Professional Communication Quarterly
Published
2015-12-01
DOI
10.1177/2329490615593370
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Open Access
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Topics
writing pedagogy professional writing
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Citation Context

Cited by in this index (2)

  1. Nickerson et al. (2017)
    Mobile or Not? Assessing the Instructional Value of Mobile Learning
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  2. Cho et al. (2017)
    Communicating Corporate Social Responsibility on Social Media: Strategies, Stak…
    Business and Professional Communication Quarterly

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