Business and Professional Communication Quarterly Dec 2015

Understanding and Using the Relationships Between Business and Professional Communication and Public Relations

John M. Penrose

Abstract

Aspects of research and pedagogy from the public relations discipline can benefit the business and professional communication instructor seeking new dimensions for the business and professional communication classroom. Elements of public relations (PR) found in Association for Business Communication articles and journals may be incorporated in the business and professional communication curriculum, but we lack a systematic overview of the overlaps between PR and business communication theory and practice. This article is a practical guide for instructors wanting to add PR content to their curriculum. It presents respective theoretical origins, media reliance similarities, common perspectives, overlaps of academic challenges for legitimacy and respectability, and potential classroom applications.

Journal
Business and Professional Communication Quarterly
Published
2015-12-01
DOI
10.1177/2329490615593370
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Topics
professional writing

Citation Context

Cited by in this index (2)

  1. Nickerson et al. (2017)
    Mobile or Not? Assessing the Instructional Value of Mobile Learning
    Business and Professional Communication Quarterly
  2. Cho et al. (2017)
    Communicating Corporate Social Responsibility on Social Media
    Business and Professional Communication Quarterly

Cites in this index (1)

  1. Moshiri et al. (2014)
    The State of Business Communication Classes
    Business and Professional Communication Quarterly
Also cites 9 works outside this index ↓
  1. 10.1121/1.1906679
     ↗
  2. 10.1515/9781503620766
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  3. 10.1080/1553118X.2011.561092
     ↗
  4. 10.1080/1553118X.2011.537603
     ↗
  5. 10.1177/1080569912471187
     ↗
  6. 10.1016/S0065-2601(08)60050-7
     ↗
  7. 10.5406/j.ctv1nhr0v
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  8. 10.1080/15531180902806237
     ↗
  9. 10.1080/15531180902810205
     ↗
CrossRef global citation count: 3 View in citation network →

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