John M. Penrose
2 articles-
Understanding and Using the Relationships Between Business and Professional Communication and Public Relations ↗
Abstract
Aspects of research and pedagogy from the public relations discipline can benefit the business and professional communication instructor seeking new dimensions for the business and professional communication classroom. Elements of public relations (PR) found in Association for Business Communication articles and journals may be incorporated in the business and professional communication curriculum, but we lack a systematic overview of the overlaps between PR and business communication theory and practice. This article is a practical guide for instructors wanting to add PR content to their curriculum. It presents respective theoretical origins, media reliance similarities, common perspectives, overlaps of academic challenges for legitimacy and respectability, and potential classroom applications.
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Abstract
Fundamental requirements for good user documentation have not changed over the years. Manuals must be complete, accurate, clear, readable, and available on time. What has changed are tolerances and standards. Today's users—typically business professionals but even expert technicians and engineers—will no longer accept unreadable and inaccessible publications. The days of documentation with poor organization, limited graphic support, and poor aesthetics have passed. This article analyzes users' opinions and preferences for microcomputer software documentation. The results provide valuable guidance for software authors, designers, and publishers.
📍 San Diego State University