Business and Professional Communication Quarterly Oct 2024

Teaching Professional Use of Social Networking Sites Through a Hypothetical Case Study

Daneshwar Sharma

Abstract

Organizations use social networking sites (SNSs) to create collaborative communication channels among employees, consumers, and clients. Organizations expect future employees to be well trained in using SNSs. However, students do not accept SNSs as a professional channel of communication since they use SNSs for fun and socializing. A hypothetical case study was developed to explain the consequences of the unmindful use of SNSs in a professional context. The article discusses the need to use a case study in this context. The effectiveness of the case is assessed through a survey questionnaire. Recommendations for BPC faculty for using the case are also discussed.

Journal
Business and Professional Communication Quarterly
Published
2024-10-25
DOI
10.1177/23294906241286138
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Search in CompPile ↗
Topics
qualitative research multilingual writers

Citation Context

Cited by in this index (2)

  1. Sharma et al. (2025)
    A Decade of <i>Business and Professional Communication Quarterly</i…
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  2. Phan (2024)
    Conceptual Framework for Teaching Business Writing via Social Media
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