Business and Professional Communication Quarterly Jun 2016

Flipping the Class

Lora Arduser

Abstract

Business communication evolves and adapts to suit the times, and today’s workplace documents are increasingly multimodal. Therefore, business and professional communication specialists need to adapt to a new media workplace ecology—one that requires proficiencies with technologies such as video production, digital animation, and sound. Business and professional writing teachers, in turn, need to adopt teaching methods that include working with evolving technologies and be willing to teach multimodal skills to students. In this article I offer a case study of a flipped learning pedagogy to teach multimodal skills in the professional writing classroom.

Journal
Business and Professional Communication Quarterly
Published
2016-06-01
DOI
10.1177/2329490615624110
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Topics
qualitative research multimodality professional writing

Citation Context

Cited by in this index (4)

  1. Sharma (2024)
    Teaching Professional Use of Social Networking Sites Through a Hypothetical Cas…
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  2. Sharma (2022)
    Teaching Professional Use of Social Media Through a Service-Learning Business C…
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  3. Sharma (2022)
    Making Meaningful Connections and Learning Workplace-Like Business Writing Thro…
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  4. Garner et al. (2019)
    Student Perceptions of Learning and Engagement in a Flipped Versus Lecture Course
    Business and Professional Communication Quarterly

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