Journal of Business and Technical Communication Jan 2008

Mode, Medium, and Genre: A Case Study of Decisions in New-Media Design

S. Scott Graham Iowa State University ; Brandon Whalen

Abstract

Recently, scholars of new media have been exploring the relationships between genre theory and new media. While these scholars have provided a great deal of insight into the nature of e-genres and how they function in professional contexts, few address the relationship between genre and new-media theories from a designer's perspective. This article presents the results of an ethnographic-style case study exploring the practice of a professional new-media designer. These results (a) confirm the role of dynamic rhetorical situations and hybridity during the new-media design process; (b) suggest that current genre and new-media theories underestimate the complexity of the relationships between mode, medium, genre, and rhetorical exigencies; and (c) indicate that a previously unrecognized form of hybridity exists in contemporary e-genres.

Journal
Journal of Business and Technical Communication
Published
2008-01-01
DOI
10.1177/1050651907307709
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Topics
modern rhetorical theory rhetorical criticism genre theory qualitative research
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Citation Context

Cited by in this index (7)

  1. Gao et al. (2026)
    Modeling Writing Processes and Predicting Text Quality in Technical Communication
    Written Communication
  2. Moriarty et al. (2024)
    Reddit and Engaged Science Communication Online: An Examination of Reddit’s R/S…
    Technical Communication Quarterly
  3. Mehlenbacher (2019)
    Registered Reports: Genre Evolution and the Research Article
    Written Communication
  4. Arduser (2016)
    Flipping the Class: A New Media Pedagogy
    Business and Professional Communication Quarterly
  5. Getto (2013)
    Networked knowledges: student collaborative digital composing as communicative action
    Communication Design Quarterly
Show all 7 →
  1. Lee (2013)
    Teaching Evidence-Based Writing Using Corporate Blogs
    IEEE Transactions on Professional Communication
  2. Turnley (2011)
    Towards a Mediological Method: A Framework for Critically Engaging Dimensions o…
    Computers and Composition

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CrossRef global citation count: 12 View in citation network → Build reading path →

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