Journal of Business and Technical Communication Jan 2008

Mode, Medium, and Genre

S. Scott Graham Iowa State University ; Brandon Whalen

Abstract

Recently, scholars of new media have been exploring the relationships between genre theory and new media. While these scholars have provided a great deal of insight into the nature of e-genres and how they function in professional contexts, few address the relationship between genre and new-media theories from a designer's perspective. This article presents the results of an ethnographic-style case study exploring the practice of a professional new-media designer. These results (a) confirm the role of dynamic rhetorical situations and hybridity during the new-media design process; (b) suggest that current genre and new-media theories underestimate the complexity of the relationships between mode, medium, genre, and rhetorical exigencies; and (c) indicate that a previously unrecognized form of hybridity exists in contemporary e-genres.

Journal
Journal of Business and Technical Communication
Published
2008-01-01
DOI
10.1177/1050651907307709
Open Access
Closed
Topics
genre theory qualitative research multimodality voice and style

Citation Context

Cited by in this index (4)

  1. Gao et al. (2026)
    Modeling Writing Processes and Predicting Text Quality in Technical Communication
    Written Communication
  2. Moriarty et al. (2024)
    Reddit and Engaged Science Communication Online: An Examination of Reddit’s R/S…
    Technical Communication Quarterly
  3. Mehlenbacher (2019)
    Registered Reports: Genre Evolution and the Research Article
    Written Communication
  4. Turnley (2011)
    Towards a Mediological Method: A Framework for Critically Engaging Dimensions o…
    Computers and Composition

Cites in this index (3)

  1. Geisler et al. (2001)
    IText
    Journal of Business and Technical Communication
  2. Blakeslee (1993)
    Readers and authors: Fictionalized constructs or dynamic collaborations?
    Technical Communication Quarterly
  3. WITTE (1992)
    Context, Text, Intertext
    Written Communication
Also cites 7 works outside this index ↓
  1. 10.1080/01972240050133652
     ↗
  2. 10.1002/(SICI)1097-4571(2000)51:2<202::AID-ASI11>3.0.CO;2-R
     ↗
  3. 10.4324/9780203164754
     ↗
  4. 10.1080/00335638409383686
     ↗
  5. 10.7551/mitpress/6875.001.0001
     ↗
  6. 10.1177/002194360203900102
     ↗
  7. 10.1287/orsc.10.1.83
     ↗
CrossRef global citation count: 12 View in citation network →

Related Articles

  1. College English Nov 2012
    Emerging Voices: Resituating Expertise: An Activity Theory Perspective on Representation in Critical Ethnography ↗
    Jerry Stinnett
    genre theory qualitative research multimodality multilingual writers voice and style
  2. Written Communication Jan 2026
    Writing Instruction for Adult L2-Learners: A Case Study From Three Swedish Classrooms ↗
    Clara Palm; Ann-Christin Randahl; Liss Kerstin Sylvén
    writing pedagogy genre theory qualitative research multimodality
  3. Written Communication Jan 2025
    Getting to “the Upper End of the Novice Zone”: An Exploration of Doctoral Students’ Writer Identity in Coauthoring With Supervisors for Publication ↗
    Jiayu Wang; Cassi Liardét
    qualitative research multimodality multilingual writers voice and style affect and writing
  4. Pedagogy Apr 2024
    The Design of Grading ↗
    Luke Thominet
    qualitative research multimodality race and writing voice and style
  5. Research in the Teaching of English Feb 2024
    Cultivating Genre Awareness of Speculative Genres: A Case Study of One Queer Latinx Educator’s Narrative Inquiry ↗
    James Joshua Coleman
    genre theory qualitative research multimodality race and writing