Business and Professional Communication Quarterly Mar 2020

Low-Resource Digital Video: A Pedagogical Necessity for Modern Business Communication

Stephen J. Lind

Abstract

Despite its ubiquity across business contexts, video creation is a rarity in business communication curricula. This article is intended to offer the field of business communication education both a rationale and mechanism by which to better align with modern business communication practice. Part 1 provides a comprehensive demonstration of the pervasive uses of video in business, including statistical evidence, genre examples, and analysis of the medium’s communicative value. Part 2 (and subsequent appendices) then empowers the business communication educator to implement the change suggested in Part 1 by way of a turnkey assignment easily adaptable across business courses.

Journal
Business and Professional Communication Quarterly
Published
2020-03-01
DOI
10.1177/2329490619869208
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Topics
quantitative research multimodality

Citation Context

Cited by in this index (3)

  1. Sharma et al. (2025)
    A Decade of <i>Business and Professional Communication Quarterly</i…
    Business and Professional Communication Quarterly
  2. Sharma (2023)
    Developing Self-Efficacy in Public Speaking Using Video and Digital Oratory on …
    Business and Professional Communication Quarterly
  3. Sharma (2022)
    Making Meaningful Connections and Learning Workplace-Like Business Writing Thro…
    Business and Professional Communication Quarterly

Cites in this index (3)

  1. Colton et al. (2018)
    A Social Justice Theory of Active Equality for Technical Communication
    Journal of Technical Writing and Communication
  2. Towner et al. (2016)
    Social Media in Business and Professional Communication Courses
    Business and Professional Communication Quarterly
  3. Whalen (2015)
    Selections From the ABC 2014 Annual Conference, Philadelphia, Pennsylvania
    Business and Professional Communication Quarterly
Also cites 6 works outside this index ↓
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CrossRef global citation count: 4 View in citation network →

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