Business and Professional Communication Quarterly Mar 2020

Low-Resource Digital Video: A Pedagogical Necessity for Modern Business Communication

Stephen J. Lind Washington and Lee University

Abstract

Despite its ubiquity across business contexts, video creation is a rarity in business communication curricula. This article is intended to offer the field of business communication education both a rationale and mechanism by which to better align with modern business communication practice. Part 1 provides a comprehensive demonstration of the pervasive uses of video in business, including statistical evidence, genre examples, and analysis of the medium’s communicative value. Part 2 (and subsequent appendices) then empowers the business communication educator to implement the change suggested in Part 1 by way of a turnkey assignment easily adaptable across business courses.

Journal
Business and Professional Communication Quarterly
Published
2020-03-01
DOI
10.1177/2329490619869208
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Closed
Topics
genre theory writing pedagogy professional writing
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Citation Context

Cited by in this index (3)

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    A Decade of Business and Professional Communication Quarterly : A PRISMA Guided…
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  3. Sharma (2022)
    Making Meaningful Connections and Learning Workplace-Like Business Writing Thro…
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CrossRef global citation count: 4 View in citation network → Build reading path →

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