Abstract

Social media backlashes have emerged as important phenomena complicating how businesses communicate online and representing significant brand risk. This article demonstrates the value of content analysis and argumentation theory for understanding and responding to social media backlash events, using two examples from the UK fashion industry (hashtags #ThanksItsASOS and #boycottboohoo). The results provide lessons about the way backlashes operate in practice, how to analyze these effectively, and have implications for business approaches to communicating about Corporate Social Responsibility and managing social media. The authors conclude with suggestions for training on social media and CSR for businesses.

Journal
Business and Professional Communication Quarterly
Published
2025-09-01
DOI
10.1177/23294906231208411
CompPile
Search in CompPile ↗
Topics

Citation Context

Cited by in this index (1)

  1. Business and Professional Communication Quarterly

Cites in this index (0)

No references match articles in this index.

Also cites 31 works outside this index ↓
  1. 10.1145/3097286.3097288
  2. 10.2308/isys-50993
  3. 10.3390/laws8040024
  4. 10.1108/AAAJ-06-2015-2111
  5. 10.1057/s41262-017-0053-5
  6. 10.3390/su10072231
  7. 10.1108/09513570910980481
  8. 10.1108/13563281311319508
  9. 10.1007/s10551-013-1957-y
  10. 10.1002/sd.2095
  11. 10.1108/S2398-391420170000002011
  12. 10.1080/1369118X.2016.1207697
  13. 10.1177/0267323116682802
  14. 10.1108/JCOM-01-2013-0007
  15. 10.1007/s10551-009-0135-8
  16. Fuchs C. (2017). Donald Trump: A critical theory-perspective on authoritarian capitalism. TripleC 15(1) 1-72.
  17. 10.1080/09638180.2019.1708428
  18. 10.1016/j.pragma.2020.12.019
  19. 10.1007/s10551-009-0113-1
  20. 10.4236/ns.2012.41004
  21. 10.1016/j.bushor.2011.01.005
  22. 10.1016/j.pubrev.2021.102138
  23. Exploring stakeholders’ dialogue and corporate social responsibility (CSR) on Twitter
    El Profesional de la información  
  24. 10.1038/s43017-020-0039-9
  25. Stohl C. Etter M. Banghart S. Woo D. (2017). Social media policies: Implications for contemporary notions of …
  26. Van Eemeren F. H. Grootendorst R. (2004). A Systematic Theory of Argumentation: The Pragma-dialectical Approa…
  27. 10.5871/jba/007s1.035
  28. 10.1108/CCIJ-07-2017-0067
  29. 10.1353/lib.2006.0053
  30. Williams S. Nitschke C. Hardy C. (2021). Analytical framework for social media risk analysis in organizations…
  31. Wulczyn E. Thain N. Dixon L. (2017). Ex Machina: Personal attacks seen at scale [Conference session]. Proceed…
CrossRef global citation count: 4 View in citation network →