Business and Professional Communication Quarterly Jul 2024

Enhancing Educational Outcomes Through Strategic Guest Speaker Selection: A Comparative Study of Alumni and Industry Experts in University Settings

The Anh Phan Eastern International University ; Thi Hong Nhung Vu Eastern International University ; Ngoc Thao Nguyen Vo ; Thu-Hang Le Eastern International University

Abstract

This study investigates the impact of guest speaker programs on student engagement and skill development in a university setting, focusing on different types of speakers: alumni and industry experts. Through a quantitative analysis involving 159 business students, the research examines how speaker characteristics influence perceived learning outcomes, problem-solving abilities, and communication skills. The findings reveal that alumni speakers, sharing a common educational background with the students, significantly enhance students’ perceived learning outcome and communication skills because of their relatability and personal insights. The implications of these findings underscore the need for educational institutions to strategically select guest speakers to optimize educational outcomes and prepare students more effectively for professional environments. This study contributes to the broader discourse on integrating practical experiences within academic curricula to bridge the gap between theoretical knowledge and practical application in higher education.

Journal
Business and Professional Communication Quarterly
Published
2024-07-26
DOI
10.1177/23294906241263035
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Open Access
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Topics
discourse analysis empirical research
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Citation Context

Cited by in this index (8)

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CrossRef global citation count: 15 View in citation network → Build reading path →

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