Enhancing Business Communication: Comparing Teaching Styles in Supply Chain Education

The Anh Phan Eastern International University ; Tran-Thuy-Duong Ninh Yuan Ze University

Abstract

This study examines the impact of traditional lectures and guest speaker sessions on developing business communication skills in supply chain education. Focusing on green supply chain management practices (GSCMP) and sustainable development (SD), the research highlights the complementary strengths of these teaching methods. Traditional lectures excel in enhancing written communication and theoretical knowledge, while guest speaker sessions significantly improve verbal communication and practical skills. The findings provide actionable insights for educators to design balanced curricula that align with the dynamic communication needs of modern supply chain management professionals.

Journal
Business and Professional Communication Quarterly
Published
2025-02-07
DOI
10.1177/23294906251315836
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Cited by in this index (2)

  1. Business and Professional Communication Quarterly
  2. Business and Professional Communication Quarterly

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