Business and Professional Communication Quarterly Feb 2025

Enhancing Business Communication: Comparing Teaching Styles in Supply Chain Education

The Anh Phan ; Tran-Thuy-Duong Ninh

Abstract

This study examines the impact of traditional lectures and guest speaker sessions on developing business communication skills in supply chain education. Focusing on green supply chain management practices (GSCMP) and sustainable development (SD), the research highlights the complementary strengths of these teaching methods. Traditional lectures excel in enhancing written communication and theoretical knowledge, while guest speaker sessions significantly improve verbal communication and practical skills. The findings provide actionable insights for educators to design balanced curricula that align with the dynamic communication needs of modern supply chain management professionals.

Journal
Business and Professional Communication Quarterly
Published
2025-02-07
DOI
10.1177/23294906251315836
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Topics
multimodality voice and style

Citation Context

Cited by in this index (2)

  1. Tran (2025)
    Rethinking Teacher-Student Communication in the AI Era
    Business and Professional Communication Quarterly
  2. Phan (2025)
    Business Communication Research: Trends and Themes From Dual Bibliometric Analysis
    Business and Professional Communication Quarterly

Cites in this index (4)

  1. Phan et al. (2024)
    Fostering Teamwork Satisfaction in Competitive Project-Based Learning Environments
    Business and Professional Communication Quarterly
  2. Phan et al. (2024)
    Enhancing Educational Outcomes Through Strategic Guest Speaker Selection: A Com…
    Business and Professional Communication Quarterly
  3. Phan et al. (2024)
    The Impact of Company Field Trips and Representative Image on Students’ CSR Kno…
    Business and Professional Communication Quarterly
  4. Kan et al. (2021)
    Competing Values Framework as Decoding Tool: Signature Pedagogy in Teaching Bus…
    Business and Professional Communication Quarterly
Also cites 14 works outside this index ↓
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  2. 10.1108/SCM-11-2012-0357
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  3. 10.1108/BIJ-05-2018-0118
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CrossRef global citation count: 4 View in citation network →

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