Student Perceptions of AI-Assisted Institutional Emails

My Khanh Huynh; Tuan Anh Tran-Pham; Huu Khang Nguyen

doi:10.1177/23294906261418213

Business and Professional Communication Quarterly Feb 2026

Student Perceptions of AI-Assisted Institutional Emails

My Khanh Huynh Eastern International University ; Tuan Anh Tran-Pham Eastern International University ; Huu Khang Nguyen

Abstract

This study investigates how students interpret AI-assisted written communication in a university context. Although AI assistant programs are increasingly used to draft institutional emails, little is known about whether they enhance clarity or undermine trust and perceived professionalism. Using survey data from 194 Vietnamese undergraduates, the study validates four constructs including perceived usefulness, trust, perceived professionalism, and attitudes toward AI assistant programs, and examines their effects on students’ intention to read emails frequently. Results show that students clearly distinguish clarity benefits from credibility concerns, indicating that AI-assisted emails can improve comprehension.

Journal: Business and Professional Communication Quarterly
Published: 2026-02-26
DOI: 10.1177/23294906261418213
CompPile: Search in CompPile ↗
Open Access: Closed
Export: BibTeX RIS

Citation Context

Cited by in this index (0)

No articles in this index cite this work.

References (112) · 4 in this index

10.1080/10494820.2023.2253858

↗
10.1016/0749-5978(91)90020-T

↗
10.3389/feduc.2023.1226718

↗
10.3390/educsci15040501

↗
10.32674/jis.v8i3.54

↗

Show all 112 →

10.1186/s41239-025-00507-3

↗
10.1111/itor.12963

↗
10.1207/s15327051hci2001&2_4

↗
10.1007/s10734-017-0187-0

↗
Calvino F. Fontanelli L. (2023). A portrait of AI adopters across countries: Firm characteristics assets’ com…
10.1108/JABS-08-2024-0444

↗
Cardon P. W. Coman A. W. (2025). Professionalism and trustworthiness in AI-assisted workplace writing: The be…

↗
10.1186/s40561-023-00269-3

↗
10.1016/j.compedu.2012.04.015

↗
10.1080/03055698.2020.1850426

↗
10.1108/ITP-02-2025-0163

↗
Coman et al. (2024)

Perceptions of Professionalism and Authenticity in AI-Assisted Writing

Business and Professional Communication Quarterly
Cornelissen J. (2023)

Corporate communication: A guide to theory and practice
10.1080/17439884.2025.2518258

↗
10.1287/mnsc.32.5.554

↗
10.2307/249008

↗
10.1080/02680513.2018.1556090

↗
10.1080/10447318.2024.2352921

↗
10.1111/j.1467-8551.2006.00500.x

↗
10.1111/bjet.13558

↗
10.1177/0011392111402585

↗
10.1111/bjet.13544

↗
10.1080/03634520903131154

↗
10.5688/aj7410191

↗
10.1177/002224378101800104

↗
10.1016/S0889-4906(97)00051-3

↗
10.1109/TEM.2003.817277

↗
10.3390/admsci13090196

↗
10.2307/2649334

↗
10.1080/1360080X.2024.2344234

↗
10.3389/fpsyg.2023.1191628

↗
Gümüsay A. A. (2022)

Research in the sociology of organizations
10.1007/s10796-010-9242-4

↗
10.1080/07853890.2024.2398202

↗
10.1080/23311983.2018.1514953

↗
10.1007/978-3-031-56586-1_58

↗
10.22323/2.23030205

↗
10.22323/2.24020207

↗
10.1007/s11747-014-0403-8

↗
10.3390/educsci12070484

↗
10.1080/10494820.2024.2350655

↗
Honneth A. (2024)

The working sovereign: Labour and democratic citizenship
10.1002/pits.23295

↗
10.1086/266350

↗
10.1186/s41239-025-00524-2

↗
10.1007/s10639-021-10707-9

↗
10.5430/wjel.v14n2p502

↗
10.1080/07421222.2003.11045754

↗
10.3390/educsci15020174

↗
10.1186/s41239-025-00555-9

↗
10.46853/001c.27434

↗
10.1002/casp.2492

↗
10.1016/j.techsoc.2020.101387

↗
10.1016/j.protcy.2016.01.152

↗
10.1007/s10639-023-12333-z

↗
10.3991/ijet.v18i14.41725

↗
10.1287/isre.13.3.334.81

↗
Merritt S. M. (2023)

Context matters: How organizational climate and technological maturity shape trust in art…

Journal of Applied Psychology
10.1080/08934210409389382

↗
10.1016/j.actpsy.2025.105789

↗
10.1108/JICE-03-2024-0010

↗
10.1016/j.sbr.2025.100022

↗
10.22521/edupij.2025.16.283

↗
Nunnally J. C. (1978)

Psychometric theory
10.1108/HESWBL-09-2018-0089

↗
10.1186/s41235-024-00573-7

↗
10.1007/s40299-021-00629-y

↗
10.1177/14648849241299775

↗
10.5688/ajpe8391

↗
10.1080/07377363.2021.2005759

↗
10.1016/j.actpsy.2025.105516

↗
10.36892/ijlts.v6i4.638

↗
10.1007/s10639-024-12592-4

↗
Phan (2024)

AI Integration for Communication Skills: A Conceptual Framework in Education an…

Business and Professional Communication Quarterly
Phan T. A. (2025)

Breaking barriers in marketing education: Addressing sensitive topics through experientia…

Marketing Education Review
Phan (2026)

The Role of Positive Communication in Enhancing Educational Outcomes

Business and Professional Communication Quarterly
Phan et al. (2024)

Enhancing Educational Outcomes Through Strategic Guest Speaker Selection: A Com…

Business and Professional Communication Quarterly
10.1177/1521025117696823

↗
10.1016/j.chb.2014.03.075

↗
10.1080/15391523.2012.10782602

↗
Sajja R. (2025)

Evaluating AI-powered learning assistants in engineering higher education: Student engage…

arXiv
10.1007/s10639-025-13712-4

↗
10.1007/978-3-319-05542-8_15-2

↗
10.3390/su13137074

↗
10.1080/03634520902926851

↗
10.2190/EC.37.3.d

↗
10.1080/13603108.2024.2440705

↗
10.2139/ssrn.4378735

↗
10.1111/1467-8608.00257

↗
10.1038/s41598-024-53335-2

↗
10.1080/01973530903539895

↗
10.1016/S0378-7206(98)00097-4

↗
10.1080/15348458.2018.1552149

↗
10.3390/educsci15040461

↗
10.1080/08824096.2017.1361396

↗
10.1108/10650741011033035

↗
10.1007/s11423-016-9446-5

↗
10.1007/s10639-023-11944-w

↗
10.1515/jccall-2023-0008

↗
10.1080/10447318.2024.2383033

↗
10.1108/IJEM-06-2019-0190

↗
10.1186/s41239-025-00533-1

↗
10.62345/jads.2025.14.1.50

↗
10.1016/j.system.2024.103341

↗
10.1016/j.system.2013.08.001

↗
Zhu C. (2023)

How to harness the potential of ChatGPT in education?

Knowledge Management & E-Learning
10.1080/10447318.2024.2323277

↗

CrossRef global citation count: 0 View in citation network → Build reading path →