Business and Professional Communication Quarterly Mar 2024

Perceptions of Professionalism and Authenticity in AI-Assisted Writing

Anthony W. Coman ; Peter Cardon

Abstract

This study captured the perspectives of 887 working adults to explore views of professionalism, authenticity, and effectiveness of AI-generated messages. With a 3 (message type) × 2 (disclosed vs. undisclosed) × 2 (ChatGPT-generated vs. Google-generated AI messages) design, professionals generally view AI-generated content favorably in all conditions. Across all messages, professionals consistently rated the AI-generated messages as professional, effective, efficient, confident, and direct. They rate sincerity and caring slightly lower in some disclosed conditions, particularly for ChatGPT-generated messages, suggesting the importance of tool selection when using generative AI for workplace writing. Those professionals who use AI more frequently for work are more likely to view AI-assisted writing as authentic, effective, and confidence-building. Implications for teaching business communication, including the need to address AI literacy, and suggestions for future research are provided.

Journal
Business and Professional Communication Quarterly
Published
2024-03-11
DOI
10.1177/23294906241233224
CompPile
Search in CompPile ↗
Topics
multimodality artificial intelligence professional writing affect and writing

Citation Context

Cited by in this index (9)

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  2. Lookadoo et al. (2025)
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Cites in this index (6)

  1. Riapina (2024)
    Teaching AI-Enabled Business Communication in Higher Education: A Practical Framework
    Business and Professional Communication Quarterly
  2. Cardon et al. (2024)
    Competencies Needed by Business Professionals in the AI Age: Character and Comm…
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  3. Cardon et al. (2023)
    The Challenges and Opportunities of AI-Assisted Writing: Developing AI Literacy…
    Business and Professional Communication Quarterly
  4. Getchell et al. (2022)
    Artificial Intelligence in Business Communication: The Changing Landscape of Re…
    Business and Professional Communication Quarterly
  5. Gubala et al. (2020)
    Do Writing Errors Bother Professionals? An Analysis of the Most Bothersome Erro…
    Journal of Business and Technical Communication
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  1. Kelly et al. (2020)
    The Effect of Instructors’ Immediate Behaviors and Clarity on Student Writing A…
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