Competencies Needed by Business Professionals in the AI Age: Character and Communication Lead the Way

Peter Cardon ; Carolin Fleischmann Rosenheim Technical University of Applied Sciences ; Minna Logemann Baruch College ; Jeanette Heidewald Indiana University ; Jolanta Aritz University of Southern California ; Stephanie Swartz University of Applied Sciences Mainz

Abstract

Many experts project generative AI will impact the types of competencies that are valued among working professionals. This is the first known academic study to explore the views of business practitioners about the impacts of generative AI on skill sets. This survey of 692 business practitioners showed that business practitioners widely use generative AI, with the most common uses involving research and ideation, drafting of business messages and reports, and summarizing and revising text. Business practitioners report that character-based traits such as integrity and soft skills will become more important. Implications for teaching business communication are discussed.

Journal
Business and Professional Communication Quarterly
Published
2024-06-01
DOI
10.1177/23294906231208166
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Citation Context

Cited by in this index (13)

  1. Technical Communication Quarterly
  2. Technical Communication Quarterly
  3. Business and Professional Communication Quarterly
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  5. Technical Communication Quarterly
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  2. Business and Professional Communication Quarterly
  3. Business and Professional Communication Quarterly
  4. Business and Professional Communication Quarterly
  5. Business and Professional Communication Quarterly
  6. Journal of Technical Writing and Communication
  7. Business and Professional Communication Quarterly
  8. Business and Professional Communication Quarterly

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