Business and Professional Communication Quarterly Jun 2024

Preparing Students for Communicating in Business: A Framework for Informing Literacy Practices

Marcy Leasum Orwig University of Wisconsin–Eau Claire ; Jane Strong University of Wisconsin–Eau Claire ; Bridget Kurtenbach University of Wisconsin–Eau Claire

Abstract

Preparing students to communicate in business has often been an overlooked area within literacy studies. With current calls by Cardon et al. (2024) to focus on core competencies in the business communication classroom with the emergence of generative AI, it is more important than ever to remember Berkenkotter and Huckin’s (1994) explanation that students will always learn in a form of “situated cognition embedded in disciplinary activities” (p. 3). This project, as a result, provides a framework to explore student experiences with business communication before students arrive on a college campus to better inform higher education stakeholders.

Journal
Business and Professional Communication Quarterly
Published
2024-06-25
DOI
10.1177/23294906241257659
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Open Access
Closed
Topics
professional writing artificial intelligence literacy studies community literacy
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Citation Context

Cited by in this index (1)

  1. DeJeu et al. (2025)
    “Don’t Ban, Teach”: Two Pilot Studies on AI Instruction in Business Communication
    Business and Professional Communication Quarterly

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    Business and Professional Communication Quarterly
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