Abstract

The arts have not received much attention from business and professional communication (BPC) scholars who are interested in workplace communication. This article begins to fill that gap by explaining a course focused on the BPC that artists produce in their careers. Students learned BPC genres by addressing arts situations: They crafted email pitches to promoters, took promotional photography, created crowdfunding proposals, and more. I argue that teaching artist communication can give a new context to existing BPC assignments, encourage interdisciplinary initiatives, and allow for the incorporation of natively digital communication genres into existing courses.

Journal
Business and Professional Communication Quarterly
Published
2019-06-01
DOI
10.1177/2329490619826113
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Citation Context

Cited by in this index (3)

  1. Journal of Business and Technical Communication
  2. Journal of Business and Technical Communication
  3. Business and Professional Communication Quarterly

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