If you wish to start an undergraduate professional and technical writing program at a small liberal arts college, you will find good arguments for your project in the educational writings of Sir Francis Bacon. Unlike other Renaissance Humanists, Bacon located the New Learning (what we now call the humanities) within the related contexts of scientific discovery and invention and professional training and development. His treatise, The Advancement of Learning, proposes to draw knowledge from and apply knowledge to the natural and social world. Bacon's curricular ideas can benefit emerging PTW programs in the humanities in three ways: They make a convincing apologia for most English departments and writing programs, wed humanistic education to public service, and provide a rich but practical theoretical framework for program development and administration.

The foundation for Rome's imperial bureaucracy was laid during the first century B.C., when functional and administrative writing played an increasingly dominant role in the Late Republic. During the First and Second Triumvirates, Roman society, once primarily oral, relied more and more on documentation to get its official business done. By the reign of Augustus, the orator had ceded power to the secretary, usually a slave trained as a scribe or librarian. This cultural and political transformation can be traced in the career of Marcus Tullius Tiro (94 B.C. to 4 A.D.), Cicero's confidant and amanuensis. A freedman credited with the invention of Latin shorthand (the notae Tironianae), Tiro transcribed and edited Cicero's speeches, composed, collected, and eventually published his voluminous correspondence, and organized and managed his archives and library. As his former master's fortune sank with the dying Republic, Tiro's began to rise. After Cicero's assassination, he became the orator's literary executor and biographer. His talents were always in demand under the new bureaucratic regime, and he prospered by producing popular grammars and secretarial manuals. He died a wealthy centenarian and a full Roman citizen.

Daniel Defoe, one of the pioneers of the English novel, primarily earned his living as a journalist, pamphleteer, proposal writer, and freelance business consultant. A born entrepreneur, Defoe's many projects included promoting and marketing the first practical diving bell, designing commercial fisheries and improving London's sewer system, producing a series of popular self-help manuals, and founding and editing the first English technical writing journal, The Projector. These were the products of Defoe's indefatigable pen, and the utilitarian simplicity of his business and technical writing has strongly influenced English prose ever since. This article will examine two major pieces of Defoe's professional writing: An Essay of Projects, (1698) a portfolio of his best proposals, and the landmark The Complete English Tradesman (1725), the first English business writing manual. These and similar texts would form the loam of Defoe's great novels, Robinson Crusoe (1719), Moll Flanders (1721), and A Journal of a Plague Year (1722). While Defoe's professional writing shaped his creative writing, his gifts as a novelist—his plain, demotic style, his knack for concise narrative and analytical summary, his ability to create convincing personas through textual documentation—shaped his business writing. Both forms of writing made him the premier spokesperson of a new social and economic order.

Cola Rienzi, the 14th century notary and usurper who briefly resurrected the Roman Republic during the Avignon Papacy, is an important figure in the history of professional writing. The son of an unlettered country innkeeper, Cola combined a passion for classical rhetoric and literature with extensive training in legal documentation to create and sustain a messianic regime. By imitating Ancient Roman memos and reports in his written edicts, Cola convinced the people that he was their tribune and savior. The aristocrats and clerics chafing under Cola's authority, however, considered these documents sortilegio, sheer witchcraft. When Rienzi's edicts became increasingly self-serving and grandiloquent, the mob, sickened by his megalomania, tore him to pieces. Although he was posthumously declared anathema by the Church—partly for having invented the fountain pen—Cola's legislative reforms, and his revolutionary use of the classics to reshape administrative writing, helped pave the way for Renaissance Humanism.