B. G. Campbell

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Drake University
Affiliations: Drake University (1)

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B. G. Campbell's work travels primarily in Technical Communication (100% of indexed citations) · 1 indexed citations.

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  • Technical Communication — 1

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  1. Journal of Technical Writing and Communication Oct 1986
    Deixis and the Format of the Business Letter ↗
    B. G. Campbell
    Abstract

    The format of the business letter reflects the necessary adjustments that writers must make to communicate successfully in the written medium. The heading, inside address, salutation, complimentary close, and signature block establish contextual anchoring for the reader to understand the many deictic references within the body of the letter. By seeing the practical nature of the components of the business letter, students no longer view the format as arbitrary and ad hoc.

    📍 Drake University
    doi:10.2190/1xtn-dqag-91f1-6d7y