This article explores three ways to design US empirical methods to be more valid and ethical in cross-cultural studies. First, intercultural researchers need to distinguish broad rhetorical and cultural patterns from regional, organizational, and personal patterns, a process that requires balancing the fact of difference with the need for generalization. Second, US researchers need to distinguish not only the differences in rhetorical patterns in a form of communication but also in the ways that form is used rhetorically. Third, researchers need to construct researcher-participant relationships that are sensitive to the values of organizational relationships in both cultures.