Introduction: As a field, we have tended to look at user-experience design (UXD) as a data-driven design process, anchored by usability studies, and anchored in fulfilling user needs and expectations. How then might technical and professional communication (TPC) curricula respond to evolving trends in user-experience (UX) scholarship and pedagogy? About the case: Addressing this question, we share our programmatic journey, a teaching case that represents more than a decade of reflection and evolution, culminating in the launch of a redesigned major and a UXD minor in a stand-alone department at a regional, primarily undergraduate teaching-focused university. Situating the case: Our programmatic identity began to shift toward a designer mindset that embraced three core frames for professional action–information design, problem solving, and civic engagement—and three complementary design tenets—empathy, advocacy, and bricolage. Methods/approach: To better understand this shift, we recognized the need for a multimethod approach of data gathering. Beginning with an annual assessment of our introductory and capstone courses, we collected data through examination of key course artifacts, through department self-studies, which includes surveys, interviews, and focus groups with relevant stakeholders, and through an external review. Results/discussion: Our self-study data indicated that our students would benefit from stronger audience awareness and design competencies. From these data, we discuss curricular revisions, which include creating a UXD minor. Conclusions: We conclude this article by considering the following three questions: 1. What strategies might other programs consider if they want to design empathy-driven UX pedagogy that is responsive to prevailing scholarly and pedagogical trends? 2. Why might programs cultivate student-researchers as UX bricoleurs? 3. What might other programs expect from student-researcher UX bricoleurs?

In this article, we explore connections among rhetoric, usability studies, user-centered design, and civic engagement as core concepts for developing a systemically aware Rhetoric of Advocacy for technical communicators. We propose a model for visualizing scenarios and stakeholders that is based on the structure of atoms. The Atomic Model for Technical Communication provides a visual model for mapping projects and for framing the kind of dialog that we associate with a Rhetoric of Advocacy.

This webtext explores the cynical/kynical humor of soldier videos, suggesting that amateur videos paradoxically both undercut authority and honor effective leaders, both make light of and also publicly reveal deployment hardships, both distance the performers from military groupthink and celebrate unit camaraderie.