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Through language and presentation of information, technical writers have the power to influence the perceptions and values of others. However, our students may not know how to wield this power with full awareness of its ethical implications. They may not understand that they have considerable control over how a reader perceives the writer, the message, or the context of the message. Learning how to use language and information ethically should be the focus of discussions of language choices and presentation of information in technical communication classrooms. By studying the power of communication to affect values and judgements, our students will realize the fundamental ethical responsibilities they bear as writers. This essay discusses current research on ethics and technical communication, examines specific methods that writers may use to manipulate language and to present information unethically, and suggests questions designed to teach students how to analyze situations that may involve such manipulation and misrepresentation. The essay closes with two case studies to illustrate such situations.

This essay reports on the relationship between persuasion techniques used by collaborators and possible gender influences. To examine this relationship, the authors observed four proposal developers (two males and two females) as they collaborated with several groups at Southwestern Bell Telephone company. The authors examined preconceptions about three factors: effective and ineffective collaboration, gender's effect on collaboration, and gender's effect on persuasion. They also examined persuasion techniques used by the proposal developers.