C. Leininger

1 article

Loading profile…

Publication Timeline

Co-Author Network

Research Topics

  1. Aligning international editing efforts with global business strategies
    Abstract

    The authors define international editing as editing documents for a multilingual readership or multinational distribution. They argue that international editing embodies and represents corporate global strategies, which directly affect editing choices. They describe three global strategies-ethnocentric, polycentric, or geocentric-and four categories of editing-linguistic, socio-cultural, political, and technical-on which editors can focus to produce business and technical documents that consistently align with corporate global strategies.

    doi:10.1109/47.661627