IEEE Transactions on Professional Communication Mar 1998

Aligning international editing efforts with global business strategies

C. Leininger ; Rue Yuan San Francisco State University

Abstract

The authors define international editing as editing documents for a multilingual readership or multinational distribution. They argue that international editing embodies and represents corporate global strategies, which directly affect editing choices. They describe three global strategies-ethnocentric, polycentric, or geocentric-and four categories of editing-linguistic, socio-cultural, political, and technical-on which editors can focus to produce business and technical documents that consistently align with corporate global strategies.

Journal
IEEE Transactions on Professional Communication
Published
1998-03-01
DOI
10.1109/47.661627
CompPile
Open Access
Closed
Topics
affect and writing
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No articles in this index cite this work.

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