Aligning international editing efforts with global business strategies

C. Leininger; Rue Yuan

doi:10.1109/47.661627

IEEE Transactions on Professional Communication Mar 1998

Aligning international editing efforts with global business strategies

C. Leininger ; Rue Yuan San Francisco State University

Abstract

The authors define international editing as editing documents for a multilingual readership or multinational distribution. They argue that international editing embodies and represents corporate global strategies, which directly affect editing choices. They describe three global strategies-ethnocentric, polycentric, or geocentric-and four categories of editing-linguistic, socio-cultural, political, and technical-on which editors can focus to produce business and technical documents that consistently align with corporate global strategies.

Journal: IEEE Transactions on Professional Communication
Published: 1998-03-01
DOI: 10.1109/47.661627
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Open Access: Closed
Topics: affect and writing
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Cites in this index (4)

LEININGER (1997)

The Alignment of Global Management Strategies, International Communication Appr…

Journal of Business and Technical Communication
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Cultural adaptation and information design: two contrasting views

IEEE Transactions on Professional Communication
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Translating English scientific and technical terms into Chinese: comparing the …

IEEE Transactions on Professional Communication
Ward (1988)

Editing in a Bilingual, Bicultural Context

Journal of Technical Writing and Communication

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10.1002/hrm.3930250103

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Aligning international editing efforts with global business strategies

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